| |
Nov 21, 2024
|
|
|
|
|
2024-2025 Undergraduate Catalog
Public Relations, Advertising, and Applied Communication B.A./B.S.
|
|
 Return to: Degree and Program Offerings
|
Major in Public Relations, Advertising, and Applied Communication
(Major Codes: 1213, 1214)
- Advertising Concentration (Code: 1213)
- Public Relations Concentration (Code: 1214)
University Core Curriculum Requirements (42 hours)
**IMPORTANT: Before selecting from these courses, students should review any major-specific core requirements in the major below as they will be required to take those courses instead.**
Core 10 - Communication (3 hours from ENGL options)
Core 10 - Communication (3 hours from COMM options)
Core 20 - Mathematics (3 hours)
Core 30 - Life and Physical Sciences (6 hours)
Core 40 - Language, Philosophy and Culture (3 hours)
Core 50 - Creative Arts (3 hours)
Core 60 - American History (6 hours)
Core 70 - Government / Political Science (6 hours)
Core 80 - Social and Behavioral Sciences (3 hours)
Core 90 - Component Area Option (6 hours or fewer; may depend on major requirements)
Public Relations, Advertising, and Applied Communication Major Requirements
Major-Specific University Core Requirements
**IMPORTANT: The following courses are required for their specific Core areas instead of the courses listed above in the general University Core Curriculum.**
Core 40 - Language, Philosophy and Culture (3 hours)
Media Communication Core Requirements (27 hours)
Advertising Concentration (21 hours)
Required Courses (15 hours)
Choose from the following (6 hours)
Public Relations Concentration (21 hours)
Required Courses (15 hours)
Choose from the following (6 hours)
Note:
Students are advised to complete the University Core Curriculum during their first two years of classes.
e-Portfolio Requirement
All students in a media communication program will compile an e-portfolio that demonstrates the student’s competencies in at least five of the following eight categories:
- Leadership
- Mass Media Production
- Media Convergence
- Written Communication
- Cultural Influences
- Theoretical Perspectives
- Professional and Civic Responsibilities
- Media Management
The e-portfolio must be submitted for review in the required internship classs. The student must receive a score of 3 or higher on each section of the portfolio to be certified for graduation.
B.A./B.S. Requirements (6-12 hours)
Complete the requirements for your specific degree.
B.A. Degree
In addition to the core curriculum, a minimum of 12 hours as follows:
- At least six hours of foreign language, and
- Six hours chosen from art, communication studies, dance, English, history, media communications, modern languages, music, philosophy, religion, and theatre.
B.S. Degree
In addition to the core curriculum, a minimum of 6 hours as follows:
- Six hours chosen from biology, chemistry, environmental science, geology, geosciences, mathematics, physics, and natural sciences.
Electives (est. 16-24 hours)
Total hours required to complete degree: 120 hours
Depending on transfer credits and other substitutions/waivers, student may need to take additional electives as needed to total a minimum of 120 hours or the minimum total hours required for this degree, of which at least 36 must be advanced (3000/4000 level) and earned at WTAMU.
Advising Services Degree Checklists and Curriculum Guides
Degree checklists and curriculum guides (suggested course sequences) are available by linking to the Advising Services Degree Checklists webpage.
|
Return to: Degree and Program Offerings
|
|
