Jul 19, 2024  
2013-2014 Undergraduate Catalog 
    
2013-2014 Undergraduate Catalog [ARCHIVED CATALOG]

MKT 3356 - Marketing in the Networked Economy


3 3 0


Prerequisite:  

 

  Provide a strategic and analytical toolkit essential to the “new marketer” in managing the complexity created by social networking channels and how to incorporate them into developing potentially new promotional strategies for real world organizations. Summer