Jun 20, 2024  
2013-2014 Undergraduate Catalog 
2013-2014 Undergraduate Catalog [ARCHIVED CATALOG]

MKT 4340 - International Marketing

3 3 0
Prerequisite: MKT 3340 . Problems and procedures of marketing in foreign countries, including effects of cultural dynamics in assessing world markets. Emphasis on comparative differences in markets, marketing functions, legal, socioeconomic stages of industrial development, and cultural and political considerations of overseas markets.