May 20, 2024  
2013-2014 Undergraduate Catalog 
    
2013-2014 Undergraduate Catalog [ARCHIVED CATALOG]

MKT 3346 - Personal Selling and Sales Promotion


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Selling and negotiating and sales promotion as related to both the new enterprise and on-going firm. Promotional strategies especially appropriate for the smaller firm where uniqueness of promotional tools is more critical than in the larger firm that has a much larger promotional budget.