Feb 01, 2023  
2013-2014 Undergraduate Catalog 
    
2013-2014 Undergraduate Catalog [ARCHIVED CATALOG]

MCOM 3314 - Public Relations and Advertising Research


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In-depth analysis of advertising and public relations research techniques that delivers market information suitable for both public relations and advertising planning and implementation. Includes statistical analysis, survey, focus groups and other commonly used public relations and advertising methodologies. Course fee $20. Fall.