Aug 21, 2025  
2025-2026 Undergraduate Catalog 
    
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2025-2026 Undergraduate Catalog

BUSI 4320 - Integrated Marketing Communications

Cross-listed with MKT 4320 . 3 3 0
Overview of the components and considerations involved in marketing communication strategy decisions. Topics include exploration of consumer insights, branding, market segmentation and positioning, message strategy, coordinating activities, sales promotion, and the execution of marketing communications through appropriate media technologies.