Sep 29, 2024  
2021-2022 Graduate Catalog 
    
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2021-2022 Graduate Catalog [ARCHIVED CATALOG]

MKT 6352 - Seminar in Digital Marketing

3 3 0
Examination of digital marketing methods, including e-commerce, m-commerce, web applications, customer-generated content, blogs, search and social networking. Attention to digital lifestyle, consumer behavior issues, web advertising, security, branding and strategy, emerging technology in marketing, payment systems, and consumer privacy.