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Sep 29, 2024
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2021-2022 Graduate Catalog [ARCHIVED CATALOG]
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MKT 5342 - Principles of Advertising 3 3 0 Nature, scope and contribution of advertising to the firm’s problems of demand stimulation. Attention on establishing objectives and budgets for promotional activities and advertiser-agency relationships. Emphasis on technical aspects of advertising layout. Course content will culminate into a full-scale advertising campaign.
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