Apr 20, 2024

2011-2012 Undergraduate Catalog

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2011-2012 Undergraduate Catalog [ARCHIVED CATALOG]

Marketing B.B.A.

(Major Code: 313)

The BBA degree in marketing prepares graduates for a wide range of marketing positions in retail, advertising, marketing research, consumer manufacturing, multinational, business-to-business and non-profit organizations. It also provides a solid foundation for students interested in pursuing graduate studies in business, law, and a variety of other disciplines. Courses for the marketing program are designed to enhance students’ knowledge and skills pertaining to retailing store management, the advertising function, global marketing, and consumer and business marketing.

University Core Curriculum Requirements

Refer to the “University Core Curriculum ” section of this catalog. Students must take ECON 2301 , MATH 1324 and SCOM 1321.

B.B.A. Degree Requirements

Marketing Core Requirements

18 semester hours from:

Nine semester hours of advanced MKT elective courses

Additional electives to total 120 hours

Curriculum Guide (suggested course sequence)

Major in Marketing

First Year

Semester 1: 13-16 hours

ENGL 1301 - Introduction to Academic Writing and Argumentation 3
MATH 1324 - Mathematics for Business and Economics I 3
Core 30 3-4
Core 60 or 70 3
Core 90 (IDS 1071 if required) 1-3

Semester 2: 15-16 hours

ENGL 1302 - Research and Rhetoric 3 or
ENGL 2311 - Introduction to Professional and Technical Communication 3
MATH 1325 - Mathematics for Business and Economics II 3
COMM 1321 - Business and Professional Communication 3 or
COMM 1315 - Basic Speech Communication 3
Core 30 3-4
Core 60 or 70 3-4

Second Year

Semester 1: 15 hours

ECON 2301 - Principles of Macroeconomics 3 or
ECON 2302 - Principles of Microeconomics 3
ACCT 2301 - Principles of Accounting I 3
CIDM 2342 - Statistics for Business and Economics 3
Core 40 3
Core 60 or 70 3

Semester 2: 15 hours

ECON 2301 - Principles of Macroeconomics 3 or
ECON 2302 - Principles of Microeconomics 3
ACCT 2302 - Principles of Accounting II 3
Core 50 3
Core 60 or 70 3
MGT 3330 - Principles of Management 3 or
MKT 3340 - Principles of Marketing 3

Third Year

Semester 1: 15 hours

MGT 3330 - Principles of Management 3 or
MKT 3340 - Principles of Marketing 3
BUSI 3312 - Business Law 3
FIN 3320 - Business Finance 3
MKT 3342 - Consumer Behavior 3
COB writing component 3

Semester 2: 15 hours

CIDM 3330 - Management Information Systems 3
MKT 3348 - Marketing Research 3
Adv. ECON elective 3
Adv. MKT elective 3
Elective 3

Fourth Year

Semester 1: 15 hours

MGT 4315 - Strategic Management and Policy 3 or
elective 3
MKT 4346 - Sales Management 3
MKT 4342 - Principles of Advertising 3
MKT 4348 - Marketing Strategy 3
Adv. MKT elective 3

Semester 2: 13-17 hours

MGT 4315 - Strategic Management and Policy 3 or
elective 3
MKT 4340 - International Marketing 3
Adv. MKT elective 3
Elective 3
Elective 1-5