Public Relations, Advertising, and Applied Communication B.A./B.S.

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Bachelor of Arts (B.A.)/Bachelor of Science (B.S.) Degree

May be either depending on option selected; see the “Requirements for Baccalaureate Degrees ” section of this catalog.

Public Relations, Advertising, and Applied Communication Major

(Major Code: 236)

University Core Curriculum Requirements

Refer to the “University Core Curriculum“ section of this catalog.

From Language, Philosophy and Culture - Code 40 (3 hours)

MCOM 1307 - Introduction to Media Communication 3

Media Communication Core Requirements (27 hours)

Required Courses for Public Relations Concentration (21 hours)

15 hours:

6 hours from:

MCOM 2171 - KWTS Practicum 1
MCOM 2172 - Eternal Flame Practicum 1
MCOM 2173 - Prairie Practicum 1
MCOM 2174 - Sports Broadcasting Practicum 1
(any combination of practicum hours can be taken up to a total of 3 hours)
MCOM 1318 - Digital Photography 3
MCOM 3304 - Introduction to Buffalo Advertising 3
MCOM 3308 - Advertising Campaigns 3
MCOM 3310 - Advanced Design 3
MCOM 3331 - Media History 3
MCOM 3375 - Mass Media Sales 3
COMM 4302 - Event Planning 3
COMM 4300 - Communication Study Abroad 3 or
MCOM 4300 - Communication Study Abroad 3
MCOM 4390 - Senior Project 3

Required Courses for Advertising Concentration (21 hours)

15 hours:

6 hours from:

MCOM 2171 - KWTS Practicum 1
MCOM 2172 - Eternal Flame Practicum 1
MCOM 2173 - Prairie Practicum 1
MCOM 2174 - Sports Broadcasting Practicum 1
(any combination of practicum hours can be taken up to a total of 3 hours)
MCOM 1318 - Digital Photography 3
MCOM 4321 - 1910 PR 3
MCOM 3307 - Public Relations Campaigns 3
MCOM 3310 - Advanced Design 3
MCOM 3331 - Media History 3
MCOM 3350 - Public Relations and Publicity 3
COMM 4302 - Event Planning 3
COMM 4300 - Communication Study Abroad 3 or
MCOM 4300 - Communication Study Abroad 3
MCOM 4390 - Senior Project 3

Bachelor of Arts/Bachelor of Science Requirements (6-12 hours)

Refer to the “Requirements for Baccalaureate Degrees ” section of this catalog.

Electives

Take additional hours of electives as needed to total 120 overall.

Note:

Students are advised to complete the University Core Curriculum during their first two years of classes.

Graduation Requirements

All students in a media communication program will compile an e-portfolio that demonstrates the student’s competencies in at least five of the following eight categories:

Leadership
Mass Media Production
Media Convergence
Written Communication
Cultural Influences
Theoretical Perspectives
Professional and Civic Responsibilities
Media Management

The e-portfolio must be submitted for review in the required internship classs. The student must receive a score of 3 or higher on each section of the portfolio to be certified for graduation.

Advising Services Degree Checklists and Curriculum Guides

Degree checklists and curriculum guides (suggested course sequences) are available by linking to the Advising Services Degree Checklists webpage.