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Dec 04, 2024
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2022-2023 Undergraduate Catalog [ARCHIVED CATALOG]
Marketing B.B.A.
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 Return to: Paul and Virginia Engler College of Business
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Major in Marketing
(Major Code: 313)
The BBA degree in marketing prepares graduates for a wide range of marketing positions in retail, advertising, marketing research, consumer manufacturing, multinational, business-to-business and non-profit organizations. It also provides a solid foundation for students interested in pursuing graduate studies in business, law, and a variety of other disciplines. Courses for the marketing program are designed to enhance students’ knowledge and skills pertaining to retailing store management, the advertising function, global marketing, and consumer and business marketing.
University Core Curriculum Requirements
Refer to the “University Core Curriculum ” section of this catalog. Students must take the following courses.
From Communication - Code 10 (6 hours)
From Mathematics - Code 20 (3 hours)
From Social and Behavioral Sciences - Code 80 (3 hours)
From Component Area Option - Code 90 (3 of 6 hours)
Refer to the University Core Curriculum for all options. Students are encouraged to take one of the following courses:
Marketing Core Requirements
Fifteen semester hours from the following:
- Advanced MKT elective courses
Additional electives to total 120 hours
Advising Services Degree Checklists and Curriculum Guides
Degree checklists and curriculum guides (suggested course sequences) are available by linking to the Advising Services Degree Checklists webpage.
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Return to: Paul and Virginia Engler College of Business
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