Public Relations, Advertising, and Applied Communication B.A./B.S.

Bachelor of Arts (B.A.)/Bachelor of Science (B.S.) Degree

May be either depending on option selected; see the “Requirements for Baccalaureate Degrees ” section of this catalog.

Public Relations, Advertising, and Applied Communication Major

(Major Code: 236)

University Core Curriculum Requirements

Refer to the “University Core Curriculum“ section of this catalog.

From Language, Philosophy and Culture - Code 40 (3 hours)

MCOM 1307 - Introduction to Media Communication 3

Media Communication Core Requirements (25 hours)

Required Courses

3 hours from:

MCOM 4398 - Media Internship 3

12 hours from:

MCOM 2171 - KWTS Practicum 1 or
MCOM 2172 - Eternal Flame Practicum 1 or
MCOM 2173 - Prairie Practicum 1 or
MCOM 2174 - Sports Broadcasting Practicum 1 or
MCOM 2175 - Public Relations Practicum (PR Practicum) 1
(Any combination of practicum hours can be taken up to a total of three hours.)
MCOM 1318 - Digital Photography 3
MCOM 1336 - Basic Video Production 3
MCOM 2327 - Advertising Principles 3
MCOM 3094 - Individual Problems 1-3
MCOM 3307 - Public Relations Campaigns 3 or
MCOM 3308 - Advertising Campaigns 3
MCOM 3304 - Introduction to Buffalo Advertising 3
MCOM 3310 - Advanced Design 3
MCOM 3312 - Advertising Techniques 3
MCOM 3313 - Public Relations Copywriting 3
MCOM 3314 - Public Relations and Advertising Research 3
MCOM 3331 - Media History 3
MCOM 3335 - News One On Air 3
MCOM 3350 - Public Relations and Publicity 3
MCOM 3375 - Mass Media Sales 3
COMM 4302 - Event Planning 3
COMM 4300 - Communication Study Abroad 3 or
MCOM 4300 - Communication Study Abroad 3
MCOM 4390 - Senior Project 3

Note:

Students are advised to complete the University Core Curriculum during their first two years of classes.

Bachelor of Arts/Bachelor of Science Requirements (6-12 hours)

Refer to the “Requirements for Baccalaureate Degrees ” section of this catalog.

Electives

Take additional hours of electives as needed to total 120 overall.

Graduation Requirements

All students in a mass media program will compile an e-portfolio that demonstrates the student’s competencies in at least six of the following eight categories:

Leadership
Mass Media Production
Media Convergence
Written Communication
Cultural Influences
Theoretical Perspectives
Professional and Civic Responsibilities
Media Management

The e-portfolio must be submitted for review early in the semester the student plans to graduate. The student must receive a score of 3 or higher on each section of the portfolio to be certified for graduation.

Advising Services Degree Checklists and Curriculum Guides

Degree checklists and curriculum guides (suggested course sequences) are available by linking to the Advising Services Degree Checklists webpage.