Digital Communication and Media B.A./B.S.

Bachelor of Arts (B.A.)/Bachelor of Science (B.S.) Degree

May be either depending on option selected; see the “Requirements for Baccalaureate Degrees ” section of this catalog.

Digital Communication and Media Major

(Major Code: 237)

University Core Curriculum Requirements

Refer to the “University Core Curriculum ” section of this catalog.

From Language, Philosophy and Culture - Core 40 (3 hours)

MCOM 1307 - Introduction to Media Communication 3

Media Communication Core Requirements (25 hours)

Required Courses

3 hours:

MCOM 4398 - Media Internship 3

12 hours from:

MCOM 2171 - KWTS Practicum 1
MCOM 2172 - Eternal Flame Practicum 1
MCOM 2173 - Prairie Practicum 1
MCOM 2174 - Sports Broadcasting Practicum 1
MCOM 2175 - Public Relations Practicum (PR Practicum) 1
(Any combination of practicum hours can be taken up to a total of 3 hours.)
MCOM 1318 - Digital Photography 3
MCOM 1336 - Basic Video Production 3
MCOM 2303 - Basic Audio Production 3
MCOM 3306 - Advanced Audio Production 3
MCOM 3310 - Advanced Design 3
MCOM 3330 - Audio Journalism 3
MCOM 3331 - Media History 3
MCOM 3335 - News One On Air 3
MCOM 3336 - Broadcast News Production 3
COMM 4300 - Communication Study Abroad 3 or
MCOM 4300 - Communication Study Abroad 3
MCOM 4322 - Advanced Video Production 3
MCOM 4331 - Broadcast Announcing 3
MCOM 4390 - Senior Project 3 or
MCOM 3304 - Introduction to Buffalo Advertising 3 (or COMM 3304 )

Note:

Students are advised to complete the University Core Curriculum requirements during their first two years of classes.

B.A. or B.S. Requirements (6-12 hours)

Electives

Take additional electives as needed to total 120 hours overall.

Note:

Digital Communication and Media majors may not count more than 43 hours of MCOM courses toward the degree. Electives should be in other subjects.

Graduation Requirements

All majors in a Media Communication’s major will compile an e-portfolio that demonstrates the student’s competencies in at least six of the following eight categories:

Leadership
Mass Media Production
Media Convergence
Written Communication
Cultural Influences
Theoretical Perspectives
Professional and Civic Responsibilities
Media Management

The e-portfolio must be submitted for review early in the semester the student plans to graduate. The student must receive a score of 3 or higher on each section of the portfolio to be certified for graduation.

Advising Services Degree Checklists and Curriculum Guides

Degree checklists and curriculum guides (suggested course sequences) are available by linking to the Advising Services Degree Checklists webpage.