Apr 25, 2024  
2011-2012 Graduate Catalog 
    
2011-2012 Graduate Catalog [ARCHIVED CATALOG]

Department of Management, Marketing and General Business


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Dr. R. Nicholas Gerlich, department head
  Classroom Center, Room 212 • WTAMU Box 60809
  806-651-2492 • Fax 806-651-2488
  ngerlich@wtamu.eduwtamu.edu

 

Full Graduate Faculty: Anwar, Gerlich, Mills.

Associate Graduate Faculty: Brock, Kilic, Li, Racherla, Rider, Shaffer, Shao, Xiao.

Graduate courses in management and marketing focus on creating a “real world environment” by using business experiences of graduate students in class discussions, case analyses and research reports. Emphasis is placed on using computer tools in the strategic-decision process and developing written- and oral-communication skills through extensive research into current marketing issues. High priority is placed on understanding the role and significance of marketing to the success of domestic and international business.

 

Discipline — Course Prefix
General Business — BUSI
Management — MGT
Marketing — MKT


NOTE: See the “Course Descriptions ” section of this catalog for a complete list of courses offered by the University.

 

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