Nov 22, 2024  
2011-2012 Undergraduate Catalog 
    
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2011-2012 Undergraduate Catalog [ARCHIVED CATALOG]

MKT 4340 - International Marketing


3 3 0
Prerequisite: MKT 3340 . Problems and procedures of marketing in foreign countries, including effects of cultural dynamics in assessing world markets. Emphasis on comparative differences in markets, marketing functions, legal, socioeconomic stages of industrial development, and cultural and political considerations of overseas markets. Spring.