Jul 31, 2025  
2024-2025 Undergraduate Catalog 
    
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2024-2025 Undergraduate Catalog [ARCHIVED CATALOG]

BUSI 3373 - Digital Media Development and Analytics

Cross-listed with CIDM 3373 . 3 3 0
Developing a digital marketing strategy and campaign for the major digital platforms based on KPIs (Key Performance Indicators), conversion funnels, data mining, measuring by segment, interpreting data, and creating a dashboard of KPIs.