May 12, 2024  
2022-2023 Undergraduate Catalog 
    
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2022-2023 Undergraduate Catalog [ARCHIVED CATALOG]

MKT 4343 - Emerging Media in Advertising

3 3 0
Explores the challenges facing the industry of advertising due to emerging and changing media. Multiple topics related to media theory, research, brand management, and emerging advertising techniques are addressed to better understand how to reach audiences and prepare for the demands new technology place on advertising and marketing professionals.