Dec 11, 2024  
2022-2023 Undergraduate Catalog 
    
  Catalog Home
  All Catalogs

  2022-2023 Academic Calendar
  Accreditation
  Administration and Faculty
  Admissions
  Advising Services Degree Checklists and Curriculum Guides
  Campus Life
  Campus Map
  Common Course Numbering
  Course Descriptions
  Degree and Program Offerings
  Financial Aid
  Pre-Professional Specializations
  Procedures and Policies
  Tuition and Fees
  Tuition/Fee Exemptions and Waivers and Other
  Requirements for Baccalaureate Degrees
  Scholarships
  Student Services and Support
  University Core Curriculum
  University Housing and Meals
  William H. and Joyce Attebury Honors Program
  WTAMU at a Glance

  Paul Engler College of Agriculture and Natural Sciences
  Paul and Virginia Engler College of Business
  Terry B. Rogers College of Education and Social Sciences
  College of Engineering
  Sybil B. Harrington College of Fine Arts and Humanities
  College of Nursing and Health Sciences

  Addendum
HELP
2022-2023 Undergraduate Catalog [ARCHIVED CATALOG]

MKT 3342 - Consumer Behavior

3 3 0
Buyer as a problem solver; buying decision processes; factors influencing behavior; principles, theories and models of behavioral research. Attention on behavioral science concepts related to consumer behavior; e.g., mass communication, reference groups, sociological, psychological and economic aspects.