Apr 19, 2024  
2019-2020 Undergraduate Catalog 
    
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2019-2020 Undergraduate Catalog [ARCHIVED CATALOG]

BUSI 4320 - Integrated Marketing Communications

Cross-listed with MKT 4320 .
3 3 0
Overview of the components and considerations involved in marketing communication strategy decisions. Topics include exploration of consumer insights, branding, market segmentation and positioning, message strategy, coordinating activities, sales promotion, and the execution of marketing communications through appropriate media technologies.