Apr 30, 2024  
2014-2015 Graduate Catalog 
    
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2014-2015 Graduate Catalog [ARCHIVED CATALOG]

MKT 6354 - Research Methods for Marketing Intelligence


3 3 0
Prerequisite(s): MKT 6340 ,  . Investigation of advanced techniques in marketing research. Emphasis on the marketing research process, including problem formulation, research design, survey research, questionnaire and sample design, data collection, data analysis and interpretation, and research report preparation. International marketing research, research ethics, literature review, reliability and validity. Various quantitative and software applications.