Apr 28, 2024  
2018-2019 Undergraduate Catalog 
    
2018-2019 Undergraduate Catalog [ARCHIVED CATALOG]

Course Descriptions


Course Numbers

In fall 2004, West Texas A&M University changed from a three-digit numbering scheme to a four-digit numbering system, known as the Texas Common Course Numbering System (TCCNS). The four-digit numbers are identified as:

  • First digit identifies the level (1 = freshman, 2 = sophomore, 3 = junior, 4 = senior, 5 = stacked undergraduate/masters, 6 = masters, 7 = masters/doctoral, 8 = doctoral);
  • Second digit identifies the credit-hour value; and
  • Third and fourth digits establish the course sequence or type of course.

0001–0999—developmental courses, do not count toward degree.

1000–2999—primarily freshman and sophomore courses.

3000–4999—open to students who have completed at least 30 hours and any prerequisite.

5000–5999—graduate level stacked with undergraduate.

6000–6999—master’s level.

7000–7999—master’s/doctoral level.

8000–8999—doctoral students only.

NOTE: Students who have taken undergraduate “stacked” courses at WTAMU that have a graduate component cannot take the graduate course if they have already received credit for the corresponding undergraduate course.

Course Prefix

The course prefix indicates the assigned WTAMU course abbreviation and course number; e.g., ACCT 2301.

Course Abbreviation and Number in Brackets

A course abbreviation (prefix) and number in brackets indicates the corresponding common course number, established by the Texas Higher Education Coordinating Board, if the common course number and/or prefix is different from the WTAMU number; e.g., [GOVT 1310].

Field-of-Study Curriculum (FOSC)

Field-of-study curriculum is a set of courses that satisfy lower-division requirements for a bachelor’s degree in a specific academic area. All public four-year institutions of higher education are required to accept Texas Higher Education Coordinating Board-approved field-of-study courses. Field-of-study curriculum is indicated with the abbreviation “FOSC” within the brackets indicating the common course number of a course; e.g., [MUSI 1181, 1182; FOSC].

Numbers

The numbers indicate semester credit hours, lecture clock hours per week and lab clock hours per week; e.g., 3 3 0 indicates three semester credit hours, three clock hours of lecture per week and zero clock hours of lab per week.

(HAZ)

Courses marked with (HAZ) may require the use of hazardous chemicals and/or equipment. To participate in these classes, an online “Student Laboratory Safety Training” is required and assigned through WTClass upon registration for the class. By registering for the class, the student agrees to 

  • Complete the assigned training by no later than 12th class day for fall/spring terms or 5th class day for summer terms; and
  • Acknowledge non-participation in activities if not completed by 18th class day for fall/spring terms; 10th class day for summer terms.

 

 

Interdisciplinary Studies

(Offered through the Department of English, Philosophy and Modern Languages.)

  
  • IDS 3310 - Life on the Southern Plains-Humanities


    3 3 0
    Prerequisite or concurrent: Concurrently with  . Students will learn about the Southern Plains while living on them. Lectures include history, literature, art, community-building and more. Must take with IDS 3311.
  
  • IDS 3311 - Life on the Southern Plains-Sciences


    3 0 6
    Prerequisite or concurrent: Concurrently with  . Students will learn about the Southern Plains while living on them. Lectures include biology, archeology, geology and more. Must take with IDS 3310.
  
  • IDS 3370 - Introduction to Western American Studies


    3 3 0
    Prerequisite(s): instructor approval. Introduction to issues and methodologies in Western American studies. Includes study of regional literary, historical and scientific materials.
  
  • IDS 3392 - Topics in International Studies


    3 3 0
    Topics of current interest from an international interdisciplinary perspective. May be repeated once for credit when subject matter varies.
  
  • IDS 3399 - WT Leadership

    Cross-listed with COMM 3399 .
    3 0 0
    Prerequisite(s): consent of instructor. Students serve as trainers for the Teen Leadership Amarillo/Canyon program. Skills-based course relies on experiential learning to develop understanding of leadership theory and of training and development of theory.
  
  • IDS 4398 - Western American Studies Internship


    3 3 0
    Internship experience for undergraduate students minoring in American Western Studies. May be repeated when topics vary. No maximum credit limit.

Japanese

  
  • JAPN 1411 - Elementary Japanese I


    4 3 2
    Development of fundamental skills in speaking, listening, grammar, reading and writing. Course fee $10.
  
  • JAPN 1412 - Elementary Japanese II


    4 3 2
    Prerequisite(s): JAPN 1411  or equivalent. Development of fundamental skills in speaking, listening, grammar, reading and writing. Course fee $10.
  
  • JAPN 3094 - Individual Study

    [JAPN 1412]
    1-4 0 0
    Prerequisite(s): JAPN 1411 , JAPN 1412 . Individual study designed to meet needs and interests of the student. May be repeated when topics vary. No maximum credit limit.

Language

(for transcripting purposes only)

  
  • LANG xxxx - Foreign Languages



Leadership Education and Development

  
  • LEAD 3101 - Theoretical Foundations of Leadership


    1 1 0
    Prerequisite(s): Approval of Rogers LEAD WT Faculty Director. Examines classic theories and models of leadership. Students will analyze various perspectives, assumptions, strengths, and weaknesses of leadership theories. Along with learning leadership theory students come to understand their role in leadership on campus, in the community, and the larger society. Although the course is focused on learning and understanding leadership theory, students will have an opportunity to develop skills necessary to be effective in the leadership process, and practice these skills within their community.
  
  • LEAD 3102 - Interpersonal Leadership Skills


    1 1 0
    Prerequisite(s): Approval of Rogers LEAD WT Faculty Director. Examines interpersonal leadership theory and research, with an emphasis on the development of interpersonal leadership skills through self-assessment, case analysis, and experiential exercises.
  
  • LEAD 4101 - Leadership and Group Dynamics


    1 1 0
    Prerequisite(s): Approval of Rogers LEAD WT Faculty Director. Provides students with knowledge, skills, and abilities to effectively lead groups. Course will explore roles of leadership and gain understanding of communication processes, empowerment, and leading in diverse environments. Explores situational, transformational, and servant leadership theories to gain an understanding of the dynamic relationship between leaders and followers.
  
  • LEAD 4102 - Senior Leadership Capstone


    1 1 0
    Prerequisite(s): Approval of Rogers LEAD WT Faculty Director. Combination of applied experiential leadership skills and career preparation. Allows for discussion and reflection of theories, concepts, principles, models and application of leadership skills and competencies learned through participation in the LEAD WT program. Provides students the opportunity to develop career based portfolios and to seek employment or additional education in the post-undergraduate environment.

Legal Program

  
  • LEGL 1373 - Legal Research and Terminology


    3 3 0
    Introduction to legal research and terminology; familiarization with primary and secondary sources of law and how each may be found.
  
  • LEGL 3358 - Civil Litigation


    3 3 0
    Procedures and techniques for assisting attorneys in collecting information, document preparation and organizing and indexing materials for civil litigation cases.

Management

(Offered through the Department of Management, Marketing and General Business.)

  
  • MGT 3330 - Principles of Management


    3 3 0
    Analysis of theory and practice of management as related to functions of planning, organizing, staffing, directing and controlling.
  
  • MGT 3332 - New Venture Creation


    3 3 0
    Entrepreneurial process of starting a new business. Idea creation and evolution, development of a business plan, and gathering human, financial, physical and information resources necessary to start a new enterprise.
  
  • MGT 3333 - Small Business Management


    3 3 0
    Unique challenges of managing a small, growing business. Emphasis on marketing, human resource acquisition and development, financial management and control, and growth strategies for the small business.
  
  • MGT 3335 - Organizational Behavior


    3 3 0
    Prerequisite(s): junior standing. Systematic study of attitudes and actions of people in organizations. Course is designed around the study of individuals, groups and organization environments, and the manner in which they affect and determine behavior in organizations.
  
  • MGT 3390 - Project Management

    Cross-listed with CIDM 3390 .
    3 3 0
    Prerequisite(s): CIDM 2342  or equivalent. Management of projects and quantitative methods used in managerial supervision. Theoretical and practical applications of project planning, budgeting, scheduling, cost analysis, resource leveling and control, applications of Critical Path Method, Program Evaluation and Review Technique, and use of computer for project planning and management.
  
  • MGT 4096 - Supervised Readings in Management


    1-6 0 0
    Prerequisite(s): 12 semester hours of advanced work in a business major, junior standing and permission of department head. Current problems in management through reading business periodicals, government publications and books which have had a profound influence on American management philosophy. May be repeated when topics vary for a maximum of six credit hours.
  
  • MGT 4311 - Business Ethics and Society


    3 3 0
    Prerequisite(s): junior standing. Examination of the business environment, its influence on business decisions, results of business operations and the ethical nature of such decisions.
  
  • MGT 4315 - Strategic Management and Policy


    3 3 0
    Prerequisite(s): FIN 3320 , MGT 3330  and MKT 3340 ; senior standing. Capstone course utilizing cases as the means of integrating all aspects of business administration from the viewpoint of analyzing and formulating decisions under conditions of uncertainty relative to administrative policies of the firm.
  
  • MGT 4330 - Critical Issues in Human Resources Management


    3 3 0
    Issues, problems and philosophies in personnel management with emphasis on selecting, developing, maintaining, utilizing, evaluating and controlling personnel.
  
  • MGT 4332 - Entrepreneurial Process and Launch


    3 3 0
    The entrepreneurial start-up focuses on important aspects in the early life of a new venture, how to identify and validate the opportunity and how to plan and gather resources for successfully launching the business. The course also explores the tools and skills to assemble the right team, assets and financing to successfully start the business.
  
  • MGT 4333 - Diversity and Cross Cultural Management


    3 3 0
    Prerequisite(s): junior standing or consent of instructor. Examination of management issues related to changes in the makeup of the workplace, implications for managing diversity, as well as raising awareness of potential barriers, skills and strategies related to managing effectively in intercultural environments. May be repeated when topics vary for a maximum of six credit hours.
  
  • MGT 4334 - Compensation Administration


    3 3 0
    Prerequisite(s): MGT 3330 . Procedures for collecting and analyzing job information; conducting job evaluation; conducting salary surveys; and establishing and maintaining a compensation structure, including benefits and services, performance evaluations, individual and group incentive systems and legislation affecting compensation.
  
  • MGT 4335 - International Management


    3 3 0
    Prerequisite(s): MGT 3330 , senior. Analysis of theory and practice of management as related to functions of planning, organizing, staffing, directing and controlling at the international level. Functional areas of international business as well as problems related to internationalization of the firm.
  
  • MGT 4336 - Leadership Development


    3 3 0
    Prerequisite(s): MGT 3330  or consent of instructor. Exploration of the challenges to effective leadership and management that the contemporary manager faces in a rapidly changing environment. Focus on leadership styles and behaviors conducive to high performance in various organizational settings with a very diverse work force.
  
  • MGT 4337 - Leadership and Teamwork


    3 3 0
    Prerequisite(s): MGT 3330  or consent of instructor. Investigation of issues relating to becoming an effective leader and developing the teamwork within organizations critical for their success: the leader-member relationship, the nature of productive teamwork conditions and abilities that improve accurate and effective communication in groups, managing conflicts within group, and the nature of experiential learning.
  
  • MGT 4343 - Supply Chain Management

    Cross-listed with CIDM 4343 .
    3 3 0
    Prerequisite(s):   or consent of instructor. Explores coordination and cooperation required between suppliers, manufacturers, distributors and retailers to bring a product to market. Integrates knowledge from operations management, management, marketing and information systems. Covers the five major costs of logistics-inventory, transportation, storage, packaging and information-and the trade-offs involved in managing these costs.
  
  • MGT 4360 - Recruitment and Selection


    3 3 0
    Prerequisite(s): MGT 3330 . A study of the theory and application of methods used in recruiting and selecting employees. Course topics include legal issues in employment, research in the employment process, the development and use of selection devices, and recruiting applicants for job openings.
  
  • MGT 4365 - Training and Development


    3 3 0
    Prerequisite(s): MGT 3330 . This course uses theory and research to examine training and development as a systematic, planned strategy for expansion of employee competence in order to meet organizational and individual goals. Topics include identifying training needs, selecting training methods, developing training techniques, ensuring the transfer of training, and evaluating training effectiveness.
  
  • MGT 4370 - Health Care Management


    3 3 0
    Prerequisite(s): MGT 3330  or consent of instructor. Prepares students for management positions in the health-care industry. Covers conditions and issues that make management in health care different from management in other industries.
  
  • MGT 4380 - Conflict Resolution and Negotiation

    Cross-listed with BUSI 4380 .
    3 3 0
    Study of conflict resolution and negotiation tactics employed in an organizational setting. Course coverage includes management theories applied to conflict resolution and the use of communication tools relevant to resolution and negotiations.
  
  • MGT 4388 - Enterprise Resource Planning

    Cross-listed with CIDM 4388 .
    3 3 0
    Prerequisite(s): CIDM 2342 . Introduction of managerial and technical issues in planning, designing, implementing, integrating, and extending enterprise resource planning (ERP) systems. Focus is managerial applications with some technical content and hands-on exercises using ERP software.
  
  • MGT 4398 - Supervised Internship


    3 0 0
    Prerequisite(s): junior standing and approval of department head. One semester of prearranged work in operational activities in a designated enterprise cooperating with the College of Business. Students will obtain comprehensive work experience in the area and be responsible for periodic reports and appraisals as required by the instructor. No class hours are to be met; conferences are arranged. Maximum of six credits, total, may be taken in MGT 4398, MKT 4398  and BUSI 4398 .

Marketing

(Offered through the Department of Management, Marketing and General Business.)

  
  • MKT 3340 - Principles of Marketing


    3 3 0
    Description and analysis of our marketing system and investigation of basic responsibilities held by marketing executives in business organizations.
  
  • MKT 3342 - Consumer Behavior


    3 3 0
    Buyer as a problem solver; buying decision processes; factors influencing behavior; principles, theories and models of behavioral research. Attention on behavioral science concepts related to consumer behavior; e.g., mass communication, reference groups, sociological, psychological and economic aspects.
  
  • MKT 3346 - Personal Selling and Sales Promotion


    3 3 0
    Selling and negotiating and sales promotion as related to both the new enterprise and on-going firm. Promotional strategies especially appropriate for the smaller firm where uniqueness of promotional tools is more critical than in the larger firm that has a much larger promotional budget.
  
  • MKT 3348 - Marketing Research


    3 3 0
    Prerequisite(s): MKT 3340  and  . Theories, concepts and methodology in applying research to market problems. Attention toward the application of sampling, sample design, data analysis of marketing problems and how findings are used in formulating marketing policies.
  
  • MKT 3350 - Evolutionary Marketing


    3 3 0
    Examination of marketing methods in the 21st century, including e-commerce, web applications, customer-generated content, blogs, search and social networking. Attention to digital lifestyle, consumer behavior issues, security and new business development.
  
  • MKT 3352 - Sports and Entertainment Marketing


    3 3 0
    Application of basic marketing principles to the marketing of sport and entertainment, including dimensions of product, pricing, promotion and location of these events. Investigation of consumer behavior, brand management, relationship marketing and sponsorships as they pertain to sports and entertainment.
  
  • MKT 3354 - Hospitality and Tourism Marketing


    3 3 0
    Application of general marketing principles of product, price, promotion and place to hospitality and tourism industries. Integration of consumer behavior, branding, the general economy, marketing research and market targeting as they pertain to these industries.
  
  • MKT 3356 - Marketing Design


    3 3 0
    Prerequisite(s): MKT 3340 . Provide a strategic and analytical application of developing print and mediated content for marketing objectives within a business. Course topics include digital marketing, visual design, social networks, video creation, and engagement strategies.
  
  • MKT 4096 - Supervised Readings in Marketing


    1-6 0 0
    Prerequisite(s): 12 semester hours of advanced work in a business major, junior standing and permission of department head. Current problems in marketing through reading business periodicals, government publications and books which have had a profound influence on marketing philosophies. May be repeated when topics vary for a maximum of six credit hours.
  
  • MKT 4320 - Integrated Marketing Communications

    Cross-listed with BUSI 4320 .
    3 3 0
    Overview of the components and considerations involved in marketing communication strategy decisions. Topics include exploration of consumer insights, branding, market segmentation and positioning, message strategy, coordinating activities, sales promotion, and the execution of marketing communications through appropriate media technologies.
  
  • MKT 4340 - International Marketing


    3 3 0
    Prerequisite(s): MKT 3340 . Problems and procedures of marketing in foreign countries, including effects of cultural dynamics in assessing world markets. Emphasis on comparative differences in markets, marketing functions, legal, socioeconomic stages of industrial development, and cultural and political considerations of overseas markets.
  
  • MKT 4342 - Principles of Advertising


    3 3 0
    Prerequisite(s): MKT 3340 . Nature, scope and contribution of advertising to the firm’s problems of demand stimulation. Attention on establishing objectives and budgets for promotional activities and advertiser-agency relationships. Emphasis on technical aspects of advertising layout. Course content will culminate into a full-scale advertising campaign.
  
  • MKT 4343 - Emerging Media in Advertising


    3 3 0
    Explores the important emerging media issues facing the industry of advertising. Emerging media in advertising is applied to multiple topics, which include media theory, research practices, brand management, leveraging content from third-party sources, corporate mergers and acquisition, programming techniques, and new technology demands for advertising agencies at home and abroad.
  
  • MKT 4344 - Retail Marketing


    3 3 0
    Prerequisite(s): MKT 3340 . Analysis of factors governing store operations: location, store layout, buying and selling, advertising and display, merchandise planning and control, personnel management, consumer relations, recent trends, and problems connected with retail buying and selling. May be repeated when topics vary for a maximum of six credit hours.
  
  • MKT 4346 - Sales Management


    3 3 0
    Prerequisite(s): MKT 3340 . Analysis of current behavioral concepts of personal selling, and study of principles and concepts involved in managing a sales force. Emphasis on organization of sales departments developing territories, motivating sales people and control over sales operations.
  
  • MKT 4348 - Marketing Strategy and Analytics


    3 3 0
    Prerequisite(s): MKT 3340 , senior standing. Actual marketing cases and problems: marketing costs, brand policy, channels of distribution, sales promotion, sales policies, price policies and operating control, and data analytics. Capstone course in the marketing curriculum.
  
  • MKT 4360 - Product Management


    3 3 0
    Prerequisite(s):  . Innovation, planning, and development of new products and revitalization of existing products; product design, packaging and marketing testing.
  
  • MKT 4398 - Supervised Internship


    3 0 0
    Prerequisite(s): junior standing and approval of department head. One semester of prearranged work in operational activities in a designated enterprise cooperating with the College of Business. Students will obtain comprehensive work experience and be responsible for periodic reports and appraisals as required by the instructor. No class hours will be met; conferences are arranged. Maximum of six credits, total, may be taken in MKT 4398, MGT 4398  and BUSI 4398 .

Media Communication

(Offered through the Department of Communication.)

  
  • MCOM 1307 - Introduction to Media Communication


    3 3 0
    Study of the media by which entertainment and information messages are delivered. Includes an overview of traditional and emerging mass media: functions, structures, supports, and influences.
  
  • MCOM 1318 - Digital Photography


    3 3 0
    Introduction to the basics of photography, including techniques and equipment operation. Lab fee $30.
  
  • MCOM 1336 - Basic Video Production


    3 3 0
    Techniques employed in TV production, instruction in broadcast-equipment operation and types of TV programs produced.
  
  • MCOM 2171 - KWTS Practicum

    [COMM 2120, 2220, 2324]
    1 0 0
    Participation in live, on-the-air broadcasting on campus radio station KWTS-FM. A maximum of three semester hours of any MCOM practicum may count toward the major. May be repeated for a maximum of three credit hours. Lab fee $10.
  
  • MCOM 2172 - Eternal Flame Practicum


    1 0 0
    Hands-on production class in which students assume staff positions on the University yearbook magazine The Eternal Flame. Studesnts will be responsible for editorial copy, event photography, publlication layout and design, advertising sales, publicity and promotions and website maintenance. A maximum of 3 semester hours of any MCOM practicum may count toward the major. May be repeated for a maximum of three credit hours.
  
  • MCOM 2173 - Prairie Practicum


    1 0 0
    Hands-on production class in which students produce work for The Prairie, West Texas A&M’s student newspaper. Depending upon the area of emphasis, students may be responsible for editorial copy, photography, publication layout and design, advertising sales, publicity and promotions and website maintenance. A maximum of 3 semester hours of any MCOM practicum may count toward the major. May be repeated for a maximum of threee credit hours.
  
  • MCOM 2174 - Sports Broadcasting Practicum


    1 0 1
    Practicum covers topics ranging from equipment set-up and use to information gathering and preparation for games, statistics, live and remote coordination and interviewing. A maximum of three semester credit hours of any MCOM practicum may count toward the major. May be repeated for a maximum of three credit hours.
  
  • MCOM 2175 - Public Relations Practicum (PR Practicum)


    1 0 1
    Applied experience in the field of public relations, helping internal and external clients with their public relations needs. May be repeated for a maximum of three credit hours.
  
  • MCOM 2303 - Basic Audio Production

    [COMM 2303]
    3 3 0
    Techniques employed in radio production. Instruction in electronic-audio production and control-equipment operation. Various types of radio programs produced.
  
  • MCOM 2310 - Media Design


    3 3 0
    Development, analysis and implementation of media design concepts and software. Emphasis on branding and delivery.
  
  • MCOM 2311 - Media Writing


    3 1 4
    Fundamentals of writing for the mass media. Includes instruction in professional methods and techniques for gathering, processing and delivering content.
  
  • MCOM 2327 - Advertising Principles


    3 3 0
    Fundamentals of advertising, study of media, copy and layout techniques, and psychology of campaigns.
  
  • MCOM 2376 - Media Theory


    3 3 0
    Exploration of a variety of mass media theories, their origins, processes and applications to the study of mass communication and society.
  
  • MCOM 3094 - Individual Problems


    1-3 0 0
    Individual study designed to allow for projects that are not covered within the existing curriculum. Individual study is limited and competitively selected. Students who are interested in completing an individual study must first visit with a faculty member to see if the individual study project has merit. If the faculty member approves the proposal, the student must submit a written request to the department head which details the project and includes the signature of the faculty member who will be directing the project. This process should occur before the last class day of the semester prior to taking the course. A departmental committee will review the submitted proposals and make decisions during finals week. May be repeated when topics vary for a maximum of six credit hours.
  
  • MCOM 3301 - Feature Writing


    3 1 4
    Types, styles and markets with much writing for publications. Magazine writing; publication requirements.
  
  • MCOM 3305 - New Media


    3 3 0
    Prerequisite(s): MCOM 1307 . Analysis, discussion and application of current media trends and new technologies.
  
  • MCOM 3306 - Advanced Audio Production


    3 3 0
    Prerequisite(s): MCOM 2303 . Audio production of commercial music integrating producing and engineering techniques. In-depth look at the recording industry. Multi-tract/digital equipment will be the primary tool of instruction.
  
  • MCOM 3307 - Public Relations Campaigns


    3 3 0
    Prerequisite(s):  . Students act in agency capacity for national, state and local campaigns. During the semester, students will direct public relations campaigns for clients.
  
  • MCOM 3308 - Advertising Campaigns


    3 3 0
    Prerequisite(s): MCOM 2327 , instructor consent required. Students act in agency capacity to develop an advertising campaign for a national client selected by the American Advertising Federation. Students will produce a comprehensive plan book detailing the campaign’s research, creative execution, media buying, promotions and evaluation methods. A presentation team will be selected from this class to compete in the National Student Advertising Competition. Course fee $25.
  
  • MCOM 3309 - Multimedia Journalism


    3 1 4
    Prerequisite(s): MCOM 2311 . Beat reporting with continued emphasis on interviewing, news gathering and writing; laboratory practice in producing content for distribution across multiple media platforms, including web, audio, video and print. Course fee $20.
  
  • MCOM 3310 - Multi-Platform Publishing


    3 1 4
    Prerequisite(s):  . Design concepts and applications for traditional and new media.
  
  • MCOM 3312 - Advertising Techniques


    3 3 0
    Fundamentals of advertising copywriting for print, radio and television campaigns.
  
  • MCOM 3313 - Public Relations Copywriting


    3 3 0
    Fundamentals of public relations copywriting with emphasis in background, position, media, advertising and crisis writing.
  
  • MCOM 3314 - Public Relations and Advertising Research


    3 3 0
    Prerequisite(s): COMM 2376  or MCOM 2376 . In-depth analysis of advertising and public relations research techniques that delivers market information suitable for both public relations and advertising planning and implementation. Includes statistical analysis, survey, focus groups and other commonly used public relations and advertising methodologies.
  
  • MCOM 3327 - Media Law


    3 3 0
    Federal, state and local government regulation of mass media industries from development through present-day media regulations. Emphasis on print and broadcast/cable media and advertising.
  
  • MCOM 3330 - Audio Journalism


    3 3 0
    Introduction to the public radio system and public radio journalism. Domestic and international history and development. Produce audio news reports for campus media outlets.
  
  • MCOM 3331 - Media History


    3 3 0
    History and development of American journalism from the earliest colonial period to present with attention to English background and development of principles of press freedom and law. Literature of journalism.
  
  • MCOM 3335 - News One On Air


    3 2 4
    Prerequisite or concurrent: MCOM 2311 . Advanced study in preparation and production of television news for a live weekly broadcast. Emphasis on journalistic skills specific to live broadcasts. Fundamentals of producing newsworthy stories and meeting deadlines for weekly broadcast. Course fee $30.
  
  • MCOM 3336 - Broadcast News Production


    3 3 0
    Prerequisite(s): MCOM 1336 . Builds on production skills learned in MCOM 1336. Emphasis on story selection, editing, and production of digital media news packages.
  
  • MCOM 3350 - Public Relations and Publicity


    3 3 0
    Theory and principles of public relations. Public attitudes, public relations activities and the public relations process. Development of a public-relations program. Publicity emphasized throughout. Also, web-based.
  
  • MCOM 3375 - Mass Media Sales


    3 3 0
    Theory and production of commercial advertising sales in radio, television, print, cable and other news-communication technologies.
  
  • MCOM 3379 - Media Management


    3 3 0
    Theories of management applied to mass media organizations. Management’s role in directing mass media activities and examination of applicable rules and regulations specific to mass media.
  
  • MCOM 3392 - Special Topics


    3 3 0
    Special media-related topics germaine to a rapidly changing mass media environment. May be repeated up to a maximum of six credit hours when topics vary.
  
  • MCOM 4191 - Portfolio and Professional Development


    1 1 0
    Prerequisite(s): Senior standing. As the capstone course for all Mass Communication students, this course provides guidance on interview skills, professionalism and job search methods, as well as feedback on each student’s professional portfolio.
  
  • MCOM 4300 - Communication Study Abroad

    Cross-listed with COMM 4300 .
    3 3 0
    Immersion in communication culture through a faculty-led study abroad experience. Course content is tied directly to the culture of the country in which the course is based. May be repeated up to a maximum of six credit hours.
  
  • MCOM 4302 - Media Ethics


    3 3 0
    Prerequisite(s): Must have completed 60 hours including  . Ethical standards for reporters and broadcasters. Evaluation of past, current and hypothetical ethical problems facing the industry.
  
  • MCOM 4309 - International Journalism


    3 3 0
    Examination of the emergence and influence of international news media. Global press theories. Critique and analyze international journalism content.
  
  • MCOM 4322 - Advanced Video Production


    3 3 0
    Prerequisite(s): MCOM 1336 . Instruction in advanced television and directing programs. Creative aspects of TV production. Fall, Spring.
  
  • MCOM 4331 - Broadcast Announcing


    3 3 0
    Techniques of effective radio and TV announcing. Practice in types of announcing.
  
  • MCOM 4390 - Senior Project


    3 0 0
    Prerequisite(s): senior standing. Professional conduct and standards of the industry, individual assessment of skills and potential employment opportunities. Senior Projects are designed to allow for projects that are not covered within the existing curriculum. Individual study is limited and competitively selected. Students who are interested in completing a senior project must first visit with a faculty member to see if the senior project has merit. If the faculty member approves the proposal, the student must submit a written request to the department head which details the project and includes the signature of the faculty member who will be directing the project. This process should occur before the last class day of the semester jprior to taking the course. A departmental committee will review the submitted proposals and make decisions during finals week.
  
  • MCOM 4398 - Media Internship


    3 0 0
    One semester of prearranged work in operational activities in a designated enterprise cooperating with the mass communications program. Students will obtain professional work experience and will be responsible for periodic reports and appraisals as required by the instructor. No class hours are to be met; conferences are arranged.

Mathematics

  
  • MATH 0020 - Beginning Algebra Review (NCBO)


    0 0 0
    Prerequisite(s): Score of 331 or above on the Mathematics TSI Exam. A non-course based option for review of Beginning Algebra. Individualezed diagnostic based review prepares students to retake the TSI Mathematics Assessment if necessary and prepare students to be successful in Intermediate Algebra. No grade will be assigned. $50
  
  • MATH 0030 - Intermediate Algebra Review (NCBO)


    0 0 0
    Prerequisite(s): Score of 347 or above on the Mathematics TSI Exam. Non-course based review of Intermediate Algebra. Prepares students to retake the TSI Mathematics Assessment if necessary and prepares students to be successful in a core level mathematics class. No grade will be assigned. $50.
  
  • MATH 0302 - Beginning Algebra


    3 2 2
    Prerequisite(s): test score guidelines of 335 or less on the Mathematics TSI exam. Real numbers, equations, inequalities, problem solving, basic graphing, exponents and polynomials at a beginning-algebra level. Course serves as preparation for MATH 0303 . May not be counted toward baccalaureate degree requirements. Course fee $10.
 

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