Marketing B.B.A.

(Major Code: 313)

The BBA degree in marketing prepares graduates for a wide range of marketing positions in retail, advertising, marketing research, consumer manufacturing, multinational, business-to-business and non-profit organizations. It also provides a solid foundation for students interested in pursuing graduate studies in business, law, and a variety of other disciplines. Courses for the marketing program are designed to enhance students’ knowledge and skills pertaining to retailing store management, the advertising function, global marketing, and consumer and business marketing.

University Core Curriculum Requirements

Refer to the “University Core Curriculum ” section of this catalog. Students must take ECON 2301 , MATH 1324 and SCOM 1321.

B.B.A. Degree Requirements

Business core. (See the B.B.A. core, in the “Bachelor of Business Administration (B.B.A.) Degree Core Requirements” section of the catalog.)

Marketing Core Requirements

12 semester hours from:

Fifteen semester hours of advanced MKT elective courses

Additional electives to total 120 hours

Marketing Curriculum Guide

For four-year course sequence (BBA) see Advising Services Curriculum Guide.

Advising Services Degree Checklists and Curriculum Guides

The following Degree Checklist and Curriculum Guide are available by linking to Advising Services Degree Checklists:

Marketing B.B.A.