Dec 10, 2023  
2012-2013 Undergraduate Catalog 
2012-2013 Undergraduate Catalog [ARCHIVED CATALOG]

Marketing B.B.A.

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(Major Code: 313)

The BBA degree in marketing prepares graduates for a wide range of marketing positions in retail, advertising, marketing research, consumer manufacturing, multinational, business-to-business and non-profit organizations. It also provides a solid foundation for students interested in pursuing graduate studies in business, law, and a variety of other disciplines. Courses for the marketing program are designed to enhance students’ knowledge and skills pertaining to retailing store management, the advertising function, global marketing, and consumer and business marketing.

University Core Curriculum Requirements

Refer to the “University Core Curriculum ” section of this catalog. Students must take ECON 2301 , MATH 1324  and SCOM 1321.

B.B.A. Degree Requirements

Marketing Core Requirements

Nine semester hours of advanced MKT elective courses

Additional electives to total 120 hours

Marketing Curriculum Guide

For four-year course sequence (BBA) Marketing Curriculum Guide .

Advising Services Degree Checklists

The following Degree Checklist is available by linking to Advising Services Degree Checklists:

  • Marketing B.B.A.

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