Nov 27, 2021  
2012-2013 Undergraduate Catalog 
    
2012-2013 Undergraduate Catalog [ARCHIVED CATALOG]

Marketing B.B.A.


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(Major Code: 313)

The BBA degree in marketing prepares graduates for a wide range of marketing positions in retail, advertising, marketing research, consumer manufacturing, multinational, business-to-business and non-profit organizations. It also provides a solid foundation for students interested in pursuing graduate studies in business, law, and a variety of other disciplines. Courses for the marketing program are designed to enhance students’ knowledge and skills pertaining to retailing store management, the advertising function, global marketing, and consumer and business marketing.

University Core Curriculum Requirements


Refer to the “University Core Curriculum ” section of this catalog. Students must take ECON 2301 , MATH 1324  and SCOM 1321.

B.B.A. Degree Requirements


Marketing Core Requirements


Nine semester hours of advanced MKT elective courses


Additional electives to total 120 hours


Marketing Curriculum Guide


For four-year course sequence (BBA) Marketing Curriculum Guide .

Advising Services Degree Checklists


The following Degree Checklist is available by linking to Advising Services Degree Checklists:

  • Marketing B.B.A.

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