Public Relations, Advertising, and Applied Communication B.A./B.S.

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Bachelor of Arts (B.A.)/Bachelor of Science (B.S.) Degree

May be either depending on option selected; see the “Requirements for Baccalaureate Degrees ” section of this catalog.

Public Relations, Advertising, and Applied Communication Major

Major in Public Relations, Advertising, and Applied Communication - Public Relations Concentration (Major Code: 1214)
Major in Public Relations, Advertising, and Applied Communication - Advertising Concentration (Major Code: 1213)

University Core Curriculum Requirements

Refer to the “University Core Curriculum“ section of this catalog.

From Language, Philosophy and Culture - Code 40 (3 hours)

MCOM 1307 - Introduction to Media Communication 3

Note:

Students are advised to complete the University Core Curriculum during their first two years of classes.

Media Communication Core Requirements (27 hours)

Required Courses for Public Relations Concentration (21 hours)

15 hours:

6 hours from:

MCOM 2171 - KWTS Practicum 1
MCOM 2172 - Eternal Flame Practicum 1
MCOM 2173 - Prairie Practicum 1
MCOM 2174 - Sports Broadcasting Practicum 1
(any combination of practicum hours can be taken up to a total of 3 hours)
MCOM 1318 - Digital Photography 3
MCOM 3304 - Digital Advertising 3
MCOM 3308 - Advertising Campaigns 3
MCOM 3310 - Advanced Design 3
MCOM 3331 - Media History 3
MCOM 3375 - Mass Media Sales 3
MCOM 4390 - Senior Project 3
COMM 4300 - Communication Study Abroad 3 (or cross-listed with MCOM 4300 3)
COMM 4302 - Event Planning 3

Required Courses for Advertising Concentration (21 hours)

15 hours:

6 hours from:

MCOM 2171 - KWTS Practicum 1
MCOM 2172 - Eternal Flame Practicum 1
MCOM 2173 - Prairie Practicum 1
MCOM 2174 - Sports Broadcasting Practicum 1
(any combination of practicum hours can be taken up to a total of 3 hours)
MCOM 1318 - Digital Photography 3
MCOM 3307 - Public Relations Campaigns 3
MCOM 3310 - Advanced Design 3
MCOM 3331 - Media History 3
MCOM 3350 - Public Relations and Publicity 3
MCOM 4321 - 1910 PR 3
MCOM 4390 - Senior Project 3
COMM 4300 - Communication Study Abroad 3 (or cross-listed with MCOM 4300 3)
COMM 4302 - Event Planning 3

e-Portfolio Requirement

All Department of Communication majors will compile an e-portfolio in COMM/MCOM 4398 that demonstrates the student’s communication and/or media communication competencies developed throughout their course of study at WTAMU. This portfolio must be submitted for review in COMM/MCOM 4398. The student must receive a score of 3 or higher on each section of the portfolio to be certified for graduation.

Bachelor of Arts/Bachelor of Science Requirements (6-12 hours)

Refer to the “Requirements for Baccalaureate Degrees ” section of this catalog.

Complete the requirements for your specific degree.

B.A. Degree

In addition to the core curriculum, a minimum of 12 hours as follows:

At least six hours of foreign language, and
Six hours chosen from art, English, history, modern languages, music, philosophy, and theatre.

B.S. Degree

In addition to the core curriculum, a minimum of 6 hours as follows:

Six hours chosen from biology, chemistry, geology, geosciences, mathematics, physics and natural sciences.

Electives

Take additional electives as needed to total 36 hours of advanced work (3000- or 4000-level) from WTAMU and to total a minimum of 120 hours overall, or the minimum total hours required for your degree.

Total hours required to complete degree: 120 hours

Advising Services Degree Checklists and Curriculum Guides

Degree checklists and curriculum guides (suggested course sequences) are available by linking to the Advising Services Degree Checklists webpage.