Public Relations, Advertising, and Applied Communication B.A./B.S.

Bachelor of Arts (B.A.)/ Bachelor of Science (B.S.) Degree

May be either depending on option selected; see the “Requirements for Baccalaureate Degrees ” section of this catalog.

Public Relations, Advertising, and Applied Communication Major

(Major Code: 236)

University Core Curriculum Requirements

Refer to the “University Core Curriculum“ section of this catalog.

Mass Communication Core Requirements (28 hours)

Required Courses

3 hours from:

MCOM 4398 - Media Internship 3

12 hours from:

Note:

Students are advised to complete the University Core Curriculum during their first two years of classes.

Bachelor of Arts/Bachelor of Science Requirements (6-12 hours)

Refer to the “Requirements for Baccalaureate Degrees ” section of this catalog.

Electives

Take additional hours of electives as needed to total 120 overall.

Graduation Requirements

All students in a mass communication program will compile an e-portfolio that demonstrates the student’s competencies in at least six of the following eight categories:

Leadership
Mass Media Production
Media Convergence
Written Communication
Cultural Influences
Theoretical Perspectives
Professional and Civic Responsibilities
Media Management

The e-portfolio must be submitted for review early in the semester the student plans to graduate. The student must receive a score of 3 or higher on each section of the portfolio to be certified for graduation.

Advising Services Degree Checklists and Curriculum Guides

The following Degree Checklists and Curriculum Guides (suggested course sequence) are available for download in PDF form from Advising Services Degree Checklists:

Public Relations, Advertising, and Applied Communication (B.A.)
Public Relations, Advertising, and Applied Communication (B.S.)