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Nov 25, 2024
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2016-2017 Undergraduate Catalog [ARCHIVED CATALOG]
Marketing B.B.A.
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Major in Marketing
(Major Code: 313)
The BBA degree in marketing prepares graduates for a wide range of marketing positions in retail, advertising, marketing research, consumer manufacturing, multinational, business-to-business and non-profit organizations. It also provides a solid foundation for students interested in pursuing graduate studies in business, law, and a variety of other disciplines. Courses for the marketing program are designed to enhance students’ knowledge and skills pertaining to retailing store management, the advertising function, global marketing, and consumer and business marketing.
University Core Curriculum Requirements
Refer to the “University Core Curriculum ” section of this catalog. Students must take the following courses.
From Communication - Code 10 (3 hours)
From Mathematics - Code 20 (3 hours)
From Social and Behavioral Sciences - Code 80 (3 hours)
Marketing Core Requirements
Fifteen semester hours of advanced MKT elective courses
Additional electives to total 120 hours
Advising Services Degree Checklists and Curriculum Guides
The following degree checklist and curriculum guide (suggested course sequence) is available by linking to Advising Services Degree Checklists:
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