Feb 06, 2023  
2015-2016 Undergraduate Catalog 
2015-2016 Undergraduate Catalog [ARCHIVED CATALOG]

Marketing B.B.A.

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(Major Code: 313)


The BBA degree in marketing prepares graduates for a wide range of marketing positions in retail, advertising, marketing research, consumer manufacturing, multinational, business-to-business and non-profit organizations. It also provides a solid foundation for students interested in pursuing graduate studies in business, law, and a variety of other disciplines. Courses for the marketing program are designed to enhance students’ knowledge and skills pertaining to retailing store management, the advertising function, global marketing, and consumer and business marketing.

University Core Curriculum Requirements

Refer to the “University Core Curriculum ” section of this catalog. Students must take ECON 2301 , MATH 1324 , and COMM 1321  (preferred) or COMM 1315 .

B.B.A. Degree Requirements

Business core. (See the B.B.A. core, in the “Bachelor of Business Administration (B.B.A.) Degree Core Requirements ” section of the catalog.)

Marketing Core Requirements

Fifteen semester hours of advanced MKT elective courses

Additional electives to total 120 hours

Advising Services Degree Checklists and Curriculum Guides

The following degree checklist and curriculum guide (suggested course sequence) is available by linking to Advising Services Degree Checklists:

  • Marketing B.B.A.

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