Public Relations, Advertising, and Applied Communication

(Major Code: 236)

Bachelor of Arts (B.A.)/ Bachelor of Science (B.S.) Degree

Requirements

(Refer to the “Requirements for Baccalaureate Degrees ” section of this catalog.)

University Core Curriculum Requirements

Refer to the “University Core Curriculum“ section of this catalog.

Mass Communication Core Requirements (28 hours)

Required Courses

3 hours from:

MCOM 4398 - Media Internship 3

12 hours from:

MCOM 2171 - KWTS Practicum 1 or
MCOM 2172 - Eternal Flame Practicum 1 or
MCOM 2173 - Prairie Practicum 1
or
MCOM 2174 - Sports Broadcasting Practicum 1 (for a total of 3 hours)
MCOM 1319 - Digital Photography 3
MCOM 2327 - Advertising Principles 3
MCOM 2375 - Multi-Platform Publishing 3
MCOM 3350 - Public Relations and Publicity 3
MCOM 3312 - Advertising Techniques 3
MCOM 3314 - Public Relations and Advertising Research 3
MCOM 3307 - Public Relations Campaigns 3 or
MCOM 3308 - Advertising Campaigns 3
MCOM 3313 - Public Relations Copywriting 3 or marketing elective as advised
MCOM 3094 - Individual Problems 1-3
MCOM 3331 - Media History 3
MCOM 3335 - Television Reporting/Anchoring 3
MCOM 3375 - Mass Media Sales 3
COMM 4300 - Communication Study Abroad 3
MCOM 4300 - Communication Study Abroad 3
MCOM 4390 - Senior Project 3

Note:

Students are advised to complete the University Core Curriculum during their first two years of classes.

Graduation Requirements

All students in a mass communication program will compile an e-portfolio that demonstrates the student’s competencies in at least six of the following eight categories:

Leadership
Mass Media Production
Media Convergence
Written Communication
Cultural Influences
Theoretical Perspectives
Professional and Civic Responsibilities
Media Management

The e-portfolio must be submitted for review early in the semester the student plans to graduate. The student must receive a score of 3 or higher on each section of the portfolio to be certified for graduation.

Advising Services Degree Checklists and Curriculum Guides

The following Degree Checklist and Curriculum Guide (suggested course sequence) are available for download in PDF form from Advising Services Degree Checklists:

Public Relations, Advertising, and Applied Communication B.A. or B.S.