Apr 23, 2024  
2013-2014 Undergraduate Catalog 
    
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2013-2014 Undergraduate Catalog [ARCHIVED CATALOG]

MCOM 3308 - Advertising Campaigns


3 3 0
Prerequisite: MCOM 2327 , instructor consent required. Students act in agency capacity to develop an advertising campaign for a national client selected by the American Advertising Federation. Students will produce a comprehensive plan book detailing the campaign’s research, creative execution, media buying, promotions and evaluation methods. A presentation team will be selected from this class to compete in the National Student Advertising Competition. Course may be repeated for a total of six hours credit. Course fee $25. Spring.