Dec 21, 2024  
2012-2013 Undergraduate Catalog 
    
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2012-2013 Undergraduate Catalog [ARCHIVED CATALOG]

MKT 3354 - Hospitality and Tourism Marketing


3 3 0
Application of general marketing principles of product, price, promotion and place to hospitality and tourism industries. Integration of consumer behavior, branding, the general economy, marketing research and market targeting as they pertain to these industries.