Mar 29, 2024  
2012-2013 Undergraduate Catalog 
    
2012-2013 Undergraduate Catalog [ARCHIVED CATALOG]

MKT 3350 - Evolutionary Marketing


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Examination of marketing methods in the 21st century, including e-commerce, web applications, customer-generated content, blogs, search and social networking. Attention to digital lifestyle, consumer behavior issues, security and new business development.