Dec 21, 2024  
2012-2013 Undergraduate Catalog 
    
  Catalog Home
  All Catalogs

  Academic Calendar
  Administration and Faculty
  Admissions
  Campus Life
  Campus Map
  Course Descriptions
  Degree and Program Offerings
  Fees, Expenses and Financial Assistance
  Fees, Expenses, Financial Assistance and Other
  Financial Aid and Scholarships
  First-Year Success Programs
  General Information
  Procedures and Policies
  Requirements for Baccalaureate Degrees
  Student Services and Support
  University Core Curriculum
  University Housing and Meals
  William H. and Joyce Attebury Honors Program
  WTAMU at a Glance

  College of Agriculture, Science and Engineering
  College of Business
  College of Education and Social Sciences
  Sybil B. Harrington College of Fine Arts and Humanities
  College of Nursing and Health Sciences
  Advising Services Degree Checklist
  Common Course Numbering
HELP
2012-2013 Undergraduate Catalog [ARCHIVED CATALOG]

MKT 3346 - Personal Selling and Sales Promotion


3 3 0
Selling and negotiating and sales promotion as related to both the new enterprise and on-going firm. Promotional strategies especially appropriate for the smaller firm where uniqueness of promotional tools is more critical than in the larger firm that has a much larger promotional budget.