COMM 6386 - Research Methods in Communication

Cross-listed with MCOM 6386.3 3 0

Prerequisite(s): COMM 6380. Students will be introduced to quantitative and qualitative communication research methods and the fundamental principles of communication research, quantitative methods of content analysis, survey, and experiments; and the qualitative methods of interview, focus groups, and observations. Most importantly students will recognize the circumstances that call for one method versus another.