Mar 29, 2024  
2020-2021 Graduate Catalog 
    
2020-2021 Graduate Catalog [ARCHIVED CATALOG]

SES 6323 - Sport Marketing

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Prerequisite(s): graduate standing. Overview of major marketing issues facing the sport industry. Focus on developing basic knowledge and understanding of sport marketing and sponsorship for professional and collegiate settings. Components include utilizing sponsorships, special events, fund-raising, public relations, promotions, and utilizing radio and television marketing.