MKT 6348 - Seminar in Marketing Strategy

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Prerequisite(s): Completion of 18 hours of graduate business courses or consent of instructor. Develop a unique set of marketing tools and unique competencies for a firm that, through strategic differentiation, leads to a sustainable competitive advantage in the marketplace. Case studies of best practices, internal/external analysis, customer analysis, competitor analysis, market/submarkiet analysis, and comparative strategy assessment.