Mar 29, 2024  
2019-2020 Graduate Catalog 
    
2019-2020 Graduate Catalog [ARCHIVED CATALOG]

MKT 6370 - Health Care Marketing and Public Relations


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Application of strategic marketing to health care organizations. Topics include strategic planning, market research, segmentation and targeting, positioning, marketing mix tactical decisions, organization and budgeting, public relations, health promotion and behavior change campaigns, worksite health promotion, health narratives, computer-mediated social support, and fundraising.