Dec 21, 2024  
2019-2020 Graduate Catalog 
    
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2019-2020 Graduate Catalog [ARCHIVED CATALOG]

MKT 5344 - Retail Marketing


3 3 0
Analysis of factors governing store operations: location, store layout, buying and selling, advertising and display, merchandise planning and control, personnel management, consumer relations, recent trends, and problems connected with retail buying and selling. May be repeated when topics vary for a maximum of six credit hours.