Nov 27, 2024  
2018-2019 Graduate Catalog 
    
  Catalog Home
  All Catalogs

  Academic Calendar
  Accreditation
  Administration and Faculty
  Admission to Graduate School - Master’s Program
  Admission to Graduate School - Ph.D. Program
  Campus Map
  Course Descriptions
  Degree and Program Offerings
  Tuition and Fees
  Tuition/Fee Exemptions and Waivers and Other
  WTAMU at a Glance
  Scholarships

  Paul Engler College of Agriculture and Natural Sciences
  Paul and Virginia Engler College of Business
  College of Education and Social Sciences
  School of Engineering, Computer Science and Mathematics
  Sybil B. Harrington College of Fine Arts and Humanities
  College of Nursing and Health Sciences

  Admission to Graduate School - Ed.D. Program
HELP
2018-2019 Graduate Catalog [ARCHIVED CATALOG]

MKT 6370 - Health Care Marketing and Public Relations


3 3 0
Application of strategic marketing to health care organizations. Topics include strategic planning, market research, segmentation and targeting, positioning, marketing mix tactical decisions, organization and budgeting, public relations, health promotion and behavior change campaigns, worksite health promotion, health narratives, computer-mediated social support, and fundraising.