Apr 19, 2024  
2017-2018 Graduate Catalog 
    
Catalog Navigation
  Catalog Home
  All Catalogs

  Academic Calendar
  Accreditation
  Administration and Faculty
  Admission to Graduate School - Master’s Program
  Admission to Graduate School - Ph.D. Program
  Campus Map
  Course Descriptions
  Degree and Program Offerings
  Tuition and Fees
  Tuition/Fee Exemptions and Waivers and Other
  WTAMU at a Glance
  Scholarships

  Paul Engler College of Agriculture and Natural Sciences
  Paul and Virginia Engler College of Business
  College of Education and Social Sciences
  School of Engineering, Computer Science and Mathematics
  Sybil B. Harrington College of Fine Arts and Humanities
  College of Nursing and Health Sciences

HELP
2017-2018 Graduate Catalog [ARCHIVED CATALOG]

MKT 6354 - Research Methods for Marketing Intelligence


3 3 0
Prerequisite(s): MKT 6340 , CIDM 6305 . Investigation of advanced techniques in marketing research. Emphasis on the marketing research process, including problem formulation, research design, survey research, questionnaire and sample design, data collection, data analysis and interpretation, and research report preparation. International marketing research, research ethics, literature review, reliability and validity. Various quantitative and software applications.