Apr 19, 2024  
2017-2018 Graduate Catalog 
    
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2017-2018 Graduate Catalog [ARCHIVED CATALOG]

MKT 5342 - Principles of Advertising


3 3 0
Prerequisite(s): MKT 3340. Nature, scope and contribution of advertising to the firm’s problems of demand stimulation. Attention on establishing objectives and budgets for promotional activities and advertiser-agency relationships. Emphasis on technical aspects of advertising layout. Course content will culminate into a full-scale advertising campaign.