Mar 29, 2024  
2013-2014 Undergraduate Catalog 
    
2013-2014 Undergraduate Catalog [ARCHIVED CATALOG]

Course Descriptions


Course Numbers

In fall 2004, West Texas A&M University changed from a three-digit numbering scheme to a four-digit numbering system, known as the Texas Common Course Numbering System (TCCNS). The four-digit numbers are identified as:

  • First digit identifies the level (1 = freshman, 2 = sophomore, 3 = junior, 4 = senior, 5 = stacked undergraduate/masters, 6 = masters, 7 = masters/doctoral, 8 = doctoral);
  • Second digit identifies the credit-hour value; and
  • Third and fourth digits establish the course sequence or type of course.

0001–0999—developmental courses, do not count toward degree.

1000–2999—primarily freshman and sophomore courses.

3000–4999—open to students who have completed at least 30 hours and any prerequisite.

5000–5999—graduate level stacked with undergraduate.

6000–6999—master’s level.

7000–7999—master’s/doctoral level.

8000–8999—doctoral students only.

NOTE: Students who have taken undergraduate “stacked” courses at WTAMU that have a graduate component cannot take the graduate course if they have already received credit for the corresponding undergraduate course.

Course Prefix

The course prefix indicates the assigned WTAMU course abbreviation and course number; e.g., ACCT 2301.

Course Abbreviation and Number in Brackets

A course abbreviation (prefix) and number in brackets indicates the corresponding common course number, established by the Texas Higher Education Coordinating Board, if the common course number and/or prefix is different from the WTAMU number; e.g., [GOVT 1310].

Field-of-Study Curriculum (FOSC)

Field-of-study curriculum is a set of courses that satisfy lower-division requirements for a bachelor’s degree in a specific academic area. All public four-year institutions of higher education are required to accept Texas Higher Education Coordinating Board-approved field-of-study courses. Field-of-study curriculum is indicated with the abbreviation “FOSC” within the brackets indicating the common course number of a course; e.g., [MUSI 1181, 1182; FOSC].

Numbers

The numbers indicate semester credit hours, lecture clock hours per week and lab clock hours per week; e.g., 3 3 0 indicates three semester credit hours, three clock hours of lecture per week and zero clock hours of lab per week.

(HAZ)

Courses marked with (HAZ) may require the use of hazardous chemicals and/or equipment. To participate in these classes, an online “Student Laboratory Safety Training” is required and assigned through WTClass upon registration for the class. By registering for the class, the student agrees to 

  • Complete the assigned training by no later than 12th class day for fall/spring terms or 5th class day for summer terms; and
  • Acknowledge non-participation in activities if not completed by 18th class day for fall/spring terms; 10th class day for summer terms.

 

 

History

(Offered through the Department of History.)

  
  • HIST 4303 - Film and History


    3 3 0
    The use of film as a source of studying diverse historical topics. Emphasis on cinema’s role in preserving and popularizing history, as well as the extent to which film documents not only the events chronicled but the historical context in which the film was produced. Will count as U.S. or non-U.S. History, depending on topic. May be repeated once for credit when topics vary. Course fee $10.
  
  • HIST 4310 - Age of the American Revolution


    3 3 0
    American people on the eve of and during the American Revolution, formation of several states and Confederation and making of the U.S. Constitution.
  
  • HIST 4312 - The Old South


    3 3 0
    Economic, political and social development of the American South to 1865. Colonization of the South, slavery and plantation system, rise of sectionalism and the Civil War.
  
  • HIST 4313 - The Civil War and Reconstruction, 1860–1876


    3 3 0
    Secession crisis; military strategies on the war fronts; political, economic and social developments on the home fronts; diplomacy of the war; Union victorious and the South under Reconstruction.
  
  • HIST 4315 - Hispanic Frontier in North America, 1513–1821


    3 3 0
    Exploration, colonization and development of the Southwest under Spanish rule.
  
  • HIST 4316 - Advanced Texas History


    3 3 0
    Anglo-American colonization, Revolution and Republic; annexation, statehood and Civil War; Reconstruction; end of Texas frontier; 19th-century politics and reform; oil, industrialization, urbanization and ethnicity of 20th-century Texas.
  
  • HIST 4317 - The New American West, 1877–Present


    3 3 0
    Course will cover the major social, political and economic changes that have occurred in the post-frontier American west. Focus upon commonalities and conflicts within the region.
  
  • HIST 4318 - Ranching History


    3 3 0
    The history of ranching in the American West, with emphasis on West Texas. Students will do archival research in the J. Evetts Haley Memorial Library in Midland, Texas, over Spring Break and will present their papers in Midland the following Fall. Spring.
  
  • HIST 4319 - US Environmental History: 1607-Present


    3 3 0
    Course examines human interactions with the American environment, focusing upon how perceptions of the “proper” relationship between humanity and nature have shifted over time, and the political, social and cultural agendas that have driven these transformations.
  
  • HIST 4321 - Civil Rights Movements in the United States


    3 3 0
    Civil rights limitations faced by various groups in American history and the struggle of these groups to better their circumstances.
  
  • HIST 4322 - Topics in Gender and Women’s History


    3 3 0
    In-depth study of a topic gender or women’s history. May be U.S. or non-U.S. May be repeated once for credit when topics vary. Spring.
  
  • HIST 4323 - United States, 1914–1945


    3 3 0
    Major events and issues in American history from World War I through World War II, growth of the United States as a world leader, development of an urban society, the Great Depression and New Deal.
  
  • HIST 4325 - Vietnam: The American Perspective


    3 3 0
    Social, political and intellectual perspectives on America’s involvement in Vietnam and how it has been portrayed in film, literature and other media. Spring of even years.
  
  • HIST 4330 - History of Christianity to 1564


    3 3 0
    Prerequisite: six hours of history. Doctrinal, cultural, political and social history of Christianity from first century A.D. to the end of the Council of Trent in 1564, which marked the end of the first phase of Reformation.
  
  • HIST 4332 - Polish History, Culture and Society


    3 3 0
    History of Poland since the Partitions. Course uses film, literature and original documents; focuses on themes of nationalism, ethnic conflict, state-building and center-periphery relations. Students investigate how depictions of the past reflect identity and refer to present circumstances in Eastern Europe.
  
  • HIST 4333 - Modern Russia: Peter the Great to Present


    3 3 0
    Imperial Russia, the Soviet Union and the Russian Federation; modernization of Russia; Imperial expansion; Bolshevik Revolution; Cold War; collapse of communism; cycle of reform and reaction; culture and politics; development of institutions in Russia and the Soviet Union; nationalities and ethnic minorities. HIST 2311  or HIST 2372  recommended.
  
  • HIST 4335 - Origins and Conduct of World War I


    3 3 0
    Prerequisite: six semester hours of history. Origins, conduct and significance of World War I.
  
  • HIST 4337 - Nazi Germany


    3 3 0
    Germany from 1918–1945 with emphasis on the rise of Adolf Hitler, Nazi Revolution, World War II and fall of the Third Reich in 1945.
  
  • HIST 4350 - Modern China, 1800 to Present


    3 3 0
    In-depth study of modern Chinese history from 1800 to the present. Topics include China’s response to the West, political and social change after 1919, rise of communism in China and globalization and development since the 1980s.
  
  • HIST 4352 - Modern Japan, 1868 to Present


    3 3 0
    Japan’s history since the Meiji Restoration, trends in Japanese modernization, Imperial Japan, World War II, the Occupation, the “miracle economy” and current issues.
  
  • HIST 4354 - World War II in Asia


    3 3 0
    Investigation of origins, strategies and conduct of World War II in Asia. Considers elements of Japan’s prewar culture that encouraged the rise of militarism; the Japanese invasion of China; the attack on Pearl Harbor; Japanese, Chinese and American strategies during the war; strategic bombing, the use of atomic weapons; the Allied occupation of Japan; and how residents of East Asia remembered World War II. HIST 2372  and HIST 2322  recommended.
  
  • HIST 4357 - Age of the Samurai


    3 3 0
    Investigation of major political, cultural, religious and military events in medieval Japan, 1185–1868. Topics include elements of Japanese society which allowed for the rise of military dominance, evolution and maintenance of military institutions, Bushido ethic, Mongol invasions, warlord era, end of samurai dominance and influence of the samurai era on modern Japan.
  
  • HIST 4358 - Huns, Turks, Mongols: History of the Steppe


    3 3 0
    Survey of history and institutions of the Eurasian steppes, and examination of the varying impact of steppe ethnicities upon the civilizations of China, India, Persia, Islam and the West. Once every five semesters.
  
  • HIST 4361 - Empire


    3 3 0
    Social, economic, and political aspects of various empires will be presented. May be repeated once for credit when topics vary. Fall.
  
  • HIST 4362 - Topics in Latin American History


    3 3 0
    Prerequisite: 6 hours of history. Topics in Latin American history will be developed and investigated. May be repeated for credit when topics change. Spring
  
  • HIST 4372 - Topics in Museum Studies


    3 3 0
    Prerequisite: HIST 3302  or consent of instructor. Seminar in various aspects of museum studies, such as introduction to museology, history, philosophy, organization, and administration of general history, science, technology and art museums. May be repeated twice if topics are different. Fall.
  
  • HIST 4382 - Topics in Public History


    3 3 0
    Prerequisite: HIST 3302  Lectures and readings on a topic related to public history to be determined by the instructor and by student interest. Fall.
  
  • HIST 4392 - Special Topics in History


    3 3 0
    Topics in areas of special interest. May be repeated once for credit when topics change.
  
  • HIST 4393 - Honors Practicum in History


    3 0 0
    Prerequisite: senior status and honors standing. Designed to provide advanced honors history students with opportunity for original research and/or field research and/or internship in history. Students work closely with professor in preparation and presentation of work to a scholarly/professional audience.

Honors

  
  • HNRS 2073 - Honors Colloquia


    0 0 0
    Required each semester for all honors students. Attendance at a colloquium each semester is required. Fall, spring.
  
  • HNRS 2171 - Honors Freshman Seminar


    1 1 0
    Prerequisite: admission to Honors Program. Lectures, research and application of the process of writing a research paper and preparation for a research poster presentation related to the student’s major or area of interest. Introduction to campus resources and services as well as understanding the tools needed to achieve college success. Understanding of different cultures and perspectives and how community service and awareness of current events is essential to becoming a well-rounded citizen in a global environment. Fall.
  
  • HNRS 2373 - Honors Seminar


    3 0,3 0
    Interdisciplinary, team-taught course. Topics vary by semester. May included embedded travel component. Open only to Honors Program students. May be repeated once for credit. Course fee variable. Fall, spring.
  
  • HNRS 3373 - Honors Seminar


    3 0,3 0
    Requires approval of Honors director. Interdisciplinary, team-taught course. Topics vary by semester. May included embedded travel component. Open only to Honors Program students. May be repeated once for credit. Course fee variable. Fall, spring.
  
  • HNRS 4393 - Honors Capstone Course


    3 3 0
    Prerequisite: Senior status and honors standing. Facilitates completion of the Attebury Honors capstone/thesis as an independent study while student completes a thesis, research study, internship or other approved experience. Fall, spring, summer I, summer II.

Humanities

(Cooperative offering through the Department of Music. Online only.)

  
  • HUMA 1315 - Art, Dance, Music, Theatre Interaction


    3 3 0
    Selected topics from visual and performing arts and how, through their diversity, they interact, promoting an understanding of creativity. Fall, spring, summer I.

Interdisciplinary Studies

(Offered through the Department of English, Philosophy and Modern Languages.)

  
  • IDS 1001 - Student-Athlete Experience


    0 0 0
    Prerequisite: Must be listed on an athletic squad list. Personal development, academic development, athletic development, community service learning and career development. Fall.
  
  • IDS 1071 - Elementary Group Dynamics


    1-3 1-3 0-2
    Broad interdisciplinary introduction (with contributions from psychology, anthropology, linguistics, mass communications and speech communication) to a communication model effective for problem solving in group situations. Course will develop communication and problem-solving skills through the context of college success. With this communication focus, students will develop a set of problem-solving skills and experiences to ensure academic and professional success. Course fee $10. Fall, spring.
  
  • IDS 3098 - Cooperative Education


    1-3 0 0
    Supervised, paid work experience related to student’s educational objectives.
  
  • IDS 3301 - Women’s Studies I: Introduction


    3 3 0
    Survey of women’s issues from an interdisciplinary perspective.
  
  • IDS 3302 - Women’s Studies II: The World of Women


    3 3 0
    Studies in the role of women in history, society, the behavioral sciences, the health care field, literature and the arts. May be repeated once with permission of major adviser and dean.
  
  • IDS 3310 - Life on the Southern Plains-Humanities


    3 3 0
    Concurrently with  . Students will learn about the Southern Plains while living on them. Lectures include history, literature, art, community-building and more. Must take with IDS 3311. Summer I.
  
  • IDS 3311 - Life on the Southern Plains-Sciences


    3 0 6
    Concurrently with  . Students will learn about the Southern Plains while living on them. Lectures include biology, archeology, geology and more. Must take with IDS 3310. Summer I.
  
  • IDS 3370 - Introduction to Western American Studies


    3 3 0
    Prerequisite: instructor approval. Introduction to issues and methodologies in Western American studies. Includes study of regional literary, historical and scientific materials. Fall.
  
  • IDS 3392 - Topics in International Studies


    3 3 0
    Topics of current interest from an international interdisciplinary perspective. May be repeated once for credit when subject matter varies.
  
  • IDS 3399 - Teen Leadership


    3 0 0
    Prerequisite: consent of instructor. Students serve as trainers for the Teen Leadership Amarillo/Canyon program. Skills-based course relies on experiential learning to develop understanding of leadership theory and of training and development of theory.

Japanese

  
  • JAPN 1411 - Elementary Japanese I


    4 3 2
    Development of fundamental skills in speaking, listening, grammar, reading and writing. Course fee $10. Fall.
  
  • JAPN 1412 - Elementary Japanese II


    4 3 2
    Prerequisite: JAPN 1411  or equivalent. Development of fundamental skills in speaking, listening, grammar, reading and writing. Course fee $10. Spring. Fall.
  
  • JAPN 3094 - Individual Study

    [JAPN 1412]
    1-4 0 0
    Prerequisite: JAPN 1411 , JAPN 1412 . Individual study designed to meet needs and interests of the student. Fall.

Language

(for transcripting purposes only)

  
  • LANG xxxx - Foreign Languages



Leadership Education and Development

  
  • LEAD 3101 - Theoretical Foundations of Leadership


    1 1 0
    Prerequisite: Approval of LEAD Director. Examines classic theories and models of leadership. Students will analyze various perspectives, assumptions, strengths, and weaknesses of leadership theories. Along with learning leadership theory students come to understand their role in leadership on campus, in the community, and the larger society. Although the course is focused on learning and understanding leadership theory, students will have an opportunity to develop skills necessary to be effective in the leadership process, and practice these skills within their community. Fall
  
  • LEAD 3102 - Interpersonal Leadership Skills


    1 1 0
    Prerequisite: Approval of LEAD Director. Examines interpersonal leadership theory and research, with an emphasis on the development of interpersonal leadership skills through self-assessment, case analysis, and experiential exercises. Spring.
  
  • LEAD 4101 - Leadership and Group Dynamics


    1 1 0
    Prerequisite: Approval of LEAD Director. Provides students with knowledge, skills, and abilities to effectively lead groups. Course will explore roles of leadership and gain understanding of communication processes, empowerment, and leading in diverse environments. Explores situational, transformational, and servant leadership theories to gain an understanding of the dynamic relationship between leaders and followers. Fall.
  
  • LEAD 4102 - Senior Leadership Capstone


    1 1 0
    Prerequisite: Approval of LEAD Director. Combination of applied experiential leadership skills and career preparation. Allows for discussion and reflection of theories, concepts, principles, models and application of leadership skills and competencies learned through participation in the LEAD WT program. Provides students the opportunity to develop career based portfolios and to seek employment or additional education in the post-undergraduate environment. Spring.

Legal Program

  
  • LEGL 1373 - Legal Research and Terminology


    3 3 0
    Introduction to legal research and terminology; familiarization with primary and secondary sources of law and how each may be found.
  
  • LEGL 3358 - Civil Litigation


    3 3 0
    Procedures and techniques for assisting attorneys in collecting information, document preparation and organizing and indexing materials for civil litigation cases.

Management

(Offered through the Department of Management, Marketing and General Business.)

  
  • MGT 2370 - First-Line Management


    3 3 0
    Focuses on developing effective first-line management. Emphasizes responsibilities and problems of basic first-line supervisors as they channel efforts of work-place employees in carrying out basic functional tasks within organizations.
  
  • MGT 3330 - Principles of Management


    3 3 0
    Analysis of theory and practice of management as related to functions of planning, organizing, staffing, directing and controlling. Course fee $10.
  
  • MGT 3332 - New Venture Creation


    3 3 0
    Prerequisite: MGT 3330 , MKT 3340 , FIN 3320 . Entrepreneurial process of starting a new business. Idea creation and evolution, development of a business plan, and gathering human, financial, physical and information resources necessary to start a new enterprise.
  
  • MGT 3333 - Small Business Management


    3 3 0
    Prerequisite: MGT 3330 , MKT 3340 , FIN 3320 . Unique challenges of managing a small, growing business. Emphasis on marketing, human resource acquisition and development, financial management and control, and growth strategies for the small business.
  
  • MGT 3335 - Organizational Behavior


    3 3 0
    Prerequisite: junior standing. Systematic study of attitudes and actions of people in organizations. Course is designed around the study of individuals, groups and organization environments, and the manner in which they affect and determine behavior in organizations.
  
  • MGT 3390 - Project Management

    Same as  
    3 3 0
    Prerequisite:  or equivalent. Management of projects and quantitative methods used in managerial supervision. Theoretical and practical applications of project planning, budgeting, scheduling, cost analysis, resource leveling and control, applications of Critical Path Method, Program Evaluation and Review Technique, and use of computer for project planning and management. Course fee $20.
  
  • MGT 4096 - Supervised Readings in Management


    1-6 0 0
    Prerequisite: 12 semester hours of advanced work in a business major, junior standing and permission of department head. Current problems in management through reading business periodicals, government publications and books which have had a profound influence on American management philosophy.
  
  • MGT 4311 - Business Ethics and Society


    3 3 0
    Prerequisite: junior standing. Examination of the business environment, its influence on business decisions, results of business operations and the ethical nature of such decisions.
  
  • MGT 4315 - Strategic Management and Policy


    3 3 0
    Prerequisite: FIN 3320 , MGT 3330  and MKT 3340 ; senior standing. Capstone course utilizing cases as the means of integrating all aspects of business administration from the viewpoint of analyzing and formulating decisions under conditions of uncertainty relative to administrative policies of the firm. Course fee $50.
  
  • MGT 4330 - Critical Issues in Human Resources Management


    3 3 0
    Issues, problems and philosophies in personnel management with emphasis on selecting, developing, maintaining, utilizing, evaluating and controlling personnel. Course fee $20.
  
  • MGT 4333 - Diversity and Cross Cultural Management


    3 3 0
    Prerequisite: junior standing or consent of instructor. Examination of management issues related to changes in the makeup of the workplace, implications for managing diversity, as well as raising awareness of potential barriers, skills and strategies related to managing effectively in intercultural environments. May be repeated once for credit with consent of instructor. Course fee $20.
  
  • MGT 4334 - Compensation Administration


    3 3 0
    Prerequisite: MGT 3330 . Procedures for collecting and analyzing job information; conducting job evaluation; conducting salary surveys; and establishing and maintaining a compensation structure, including benefits and services, performance evaluations, individual and group incentive systems and legislation affecting compensation.
  
  • MGT 4335 - International Management


    3 3 0
    Prerequisite: MGT 3330 , senior. Analysis of theory and practice of management as related to functions of planning, organizing, staffing, directing and controlling at the international level. Functional areas of international business as well as problems related to internationalization of the firm.
  
  • MGT 4336 - Leadership Development


    3 3 0
    Prerequisite: MGT 3330 , senior standing or consent of instructor. Exploration of the challenges to effective leadership and management that the contemporary manager faces in a rapidly changing environment. Focus on leadership styles and behaviors conducive to high performance in various organizational settings with a very diverse work force. Course fee $20.
  
  • MGT 4343 - Supply Chain Management

    Same as  
    3 3 0
    Prerequisite:   or consent of instructor. Explores coordination and cooperation required between suppliers, manufacturers, distributors and retailers to bring a product to market. Integrates knowledge from operations management, management, marketing and information systems. Covers the five major costs of logistics—inventory, transportation, storage, packaging and information—and the trade-offs involved in managing these costs.
  
  • MGT 4360 - Recruitment and Selection


    3 3 0


    Prerequisite:  

     

      A study of the theory and application of methods used in recruiting and selecting employees. Course topics include legal issues in employment, research in the employment process, the development and use of selection devices, and recruiting applicants for job openings.

  
  • MGT 4365 - Training and Development


    3 3 0


    Prerequisite:  

     

      This course uses theory and research to examine training and development as a systematic, planned strategy for expansion of employee competence in order to meet organizational and individual goals. Topics include identifying training needs, selecting training methods, developing training techniques, ensuring the transfer of training, and evaluating training effectiveness.

  
  • MGT 4370 - Health Care Management


    3 3 0
    Prerequisite: MGT 3330  or consent of instructor. Prepares students for management positions in the health-care industry. Covers conditions and issues that make management in health care different from management in other industries.
  
  • MGT 4380 - Conflict Resolution and Negotiation

     .
    3 3 0
    Study of conflict resolution and negotiation tactics employed in an organizational setting. Course coverage includes management theories applied to conflict resolution and the use of communication tools relevant to resolution and negotiations.
  
  • MGT 4398 - Supervised Internship


    3 0 0
    Prerequisite: junior standing and approval of department head. One semester of prearranged work in operational activities in a designated enterprise cooperating with the College of Business. Students will obtain comprehensive work experience in the area and be responsible for periodic reports and appraisals as required by the instructor. No class hours are to be met; conferences are arranged. Maximum of six credits, total, may be taken in MGT 4398, MKT 4398  and BUSI 4398 .

Marketing

(Offered through the Department of Management, Marketing and General Business.)

  
  • MKT 3340 - Principles of Marketing


    3 3 0
    Description and analysis of our marketing system and investigation of basic responsibilities held by marketing executives in business organizations. Course fee $10.
  
  • MKT 3342 - Consumer Behavior


    3 3 0
    Buyer as a problem solver; buying decision processes; factors influencing behavior; principles, theories and models of behavioral research. Attention on behavioral science concepts related to consumer behavior; e.g., mass communication, reference groups, sociological, psychological and economic aspects.
  
  • MKT 3346 - Personal Selling and Sales Promotion


    3 3 0
    Selling and negotiating and sales promotion as related to both the new enterprise and on-going firm. Promotional strategies especially appropriate for the smaller firm where uniqueness of promotional tools is more critical than in the larger firm that has a much larger promotional budget.
  
  • MKT 3348 - Marketing Research


    3 3 0
    Prerequisite: MKT 3340 ,    . Theories, concepts and methodology in applying research to market problems. Attention toward the application of sampling, sample design, data analysis of marketing problems and how findings are used in formulating marketing policies.
  
  • MKT 3350 - Evolutionary Marketing


    3 3 0
    Examination of marketing methods in the 21st century, including e-commerce, web applications, customer-generated content, blogs, search and social networking. Attention to digital lifestyle, consumer behavior issues, security and new business development.
  
  • MKT 3352 - Sports and Entertainment Marketing


    3 3 0
    Application of basic marketing principles to the marketing of sport and entertainment, including dimensions of product, pricing, promotion and location of these events. Investigation of consumer behavior, brand management, relationship marketing and sponsorships as they pertain to sports and entertainment.
  
  • MKT 3354 - Hospitality and Tourism Marketing


    3 3 0
    Application of general marketing principles of product, price, promotion and place to hospitality and tourism industries. Integration of consumer behavior, branding, the general economy, marketing research and market targeting as they pertain to these industries.
  
  • MKT 3356 - Marketing in the Networked Economy


    3 3 0


    Prerequisite:  

     

      Provide a strategic and analytical toolkit essential to the “new marketer” in managing the complexity created by social networking channels and how to incorporate them into developing potentially new promotional strategies for real world organizations. Summer

  
  • MKT 4096 - Supervised Readings in Marketing


    1-6 0 0
    Prerequisite: 12 semester hours of advanced work in a business major, junior standing and permission of department head. Current problems in marketing through reading business periodicals, government publications and books which have had a profound influence on marketing philosophies.
  
  • MKT 4340 - International Marketing


    3 3 0
    Prerequisite: MKT 3340 . Problems and procedures of marketing in foreign countries, including effects of cultural dynamics in assessing world markets. Emphasis on comparative differences in markets, marketing functions, legal, socioeconomic stages of industrial development, and cultural and political considerations of overseas markets.
  
  • MKT 4342 - Principles of Advertising


    3 3 0
    Prerequisite: MKT 3340 . Nature, scope and contribution of advertising to the firm’s problems of demand stimulation. Attention on establishing objectives and budgets for promotional activities and advertiser-agency relationships. Emphasis on technical aspects of advertising layout. Course content will culminate into a full-scale advertising campaign.
  
  • MKT 4343 - Emerging Media in Advertising

    MKT 5343.
    3 3 0
    Explores the important emerging media issues facing the industry of advertising. Emerging media in advertising is applied to multiple topics, which include media theory, research practices, brand management, leveraging content from third-party sources, corporate mergers and acquisition, programming techniques, and new technology demands for advertising agencies at home and abroad. Spring.
  
  • MKT 4344 - Retail Marketing


    3 3 0
    Prerequisite: MKT 3340 . Analysis of factors governing store operations: location, store layout, buying and selling, advertising and display, merchandise planning and control, personnel management, consumer relations, recent trends, and problems connected with retail buying and selling. May be repeated once for credit with consent of instructor.
  
  • MKT 4346 - Sales Management


    3 3 0
    Prerequisite: MKT 3340 . Analysis of current behavioral concepts of personal selling, and study of principles and concepts involved in managing a sales force. Emphasis on organization of sales departments developing territories, motivating sales people and control over sales operations. Fall, spring.
  
  • MKT 4348 - Marketing Strategy


    3 3 0
    Prerequisite: MKT 3340 , senior standing. Actual marketing cases and problems: marketing costs, brand policy, channels of distribution, sales promotion, sales policies, price policies and operating control. Capstone course in the marketing curriculum. Spring.
  
  • MKT 4360 - Product Management


    3 3 0
    Prerequisite:  . Innovation, planning, and development of new products and revitalization of existing products; product design, packaging and marketing testing. Spring.
  
  • MKT 4398 - Supervised Internship


    3 0 0
    Prerequisite: junior standing and approval of department head. One semester of prearranged work in operational activities in a designated enterprise cooperating with the College of Business. Students will obtain comprehensive work experience and be responsible for periodic reports and appraisals as required by the instructor. No class hours will be met; conferences are arranged. Maximum of six credits, total, may be taken in MKT 4398, MGT 4398  and BUSI 4398 . Course fee $40. Fall, spring, summer.

Mass Communication

  
  • MCOM 1307 - Introduction to Mass Communication


    3 3 0
    Study of the media by which entertainment and information messages are delivered. Includes an overview of traditional and emerging mass media: functions, structures, supports, and influences. Course fee $5. Web based, Fall, Spring, Summer.
  
  • MCOM 1319 - Digital Photography

    [ARTS 2357] Same as ARTS 1319 .
    3 3 0
    Introduction to digital photography, exploring uses of the digital camera, as well as print, negative and slide scanning. Appropriate software applications and ethical concerns of image manipulation. Course fee $30. Spring, May intersession, Summer.
  
  • MCOM 1336 - Basic Video Production


    3 3 0
    Techniques employed in TV production, instruction in broadcast-equipment operation and types of TV programs produced. Course fee $30. Fall.
  
  • MCOM 2171 - KWTS Practicum

    [COMM 2120, 2220, 2324]
    1 0 0
    Participation in live, on-the-air broadcasting on campus radio station KWTS-FM. A maximum of three semester hours may count toward the major. Course fee $10. Fall, spring.
  
  • MCOM 2172 - Eternal Flame Practicum


    1 0 0
    Hands-on production class in which students assume staff positions on the University yearbook magazine The Eternal Flame. Studesnts will be responsible for editorial copy, event photography, publlication layout and design, advertising sales, publicity and promotions and website maintenance. A maximum of 3 hours credit may count toward the major. Fall, Spring.
  
  • MCOM 2173 - Prairie Practicum


    1 0 0
    Hands-on production class in which students produce work for The Prairie, West Texas A&M’s student newspaper. Depending upon the area of emphasis, students may be responsible for editorial copy, photography, publication layout and design, advertising sales, publicity and promotions and website maintenance. A maximum of 3 semester credit hours may count toward the major. Fall. Spring.
  
  • MCOM 2303 - Basic Audio Production

    [COMM 2303]
    3 3 0
    Techniques employed in radio production. Instruction in electronic-audio production and control-equipment operation. Various types of radio programs produced. Course fee $30. Spring.
  
  • MCOM 2310 - Media Design


    3 3 0
    Development, analysis and implementation of media design concepts and software. Emphasis on branding and delivery. Course fee $30. Fall, Spring.
 

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