Mar 29, 2024  
2021-2022 Undergraduate Catalog 
    
2021-2022 Undergraduate Catalog [ARCHIVED CATALOG]

Course Descriptions


Course Numbers

West Texas A&M University follows a four-digit numbering system, known as the Texas Common Course Numbering System (TCCNS). The four-digit numbers are identified below:

  • First digit identifies the level (1 = freshman, 2 = sophomore, 3 = junior, 4 = senior, 5 = stacked undergraduate/masters, 6 or 7 = graduate, 8 = doctoral);
  • Second digit identifies the credit-hour value; and
  • Third and fourth digits establish the course sequence or type of course (92 = special topics, 93 = honors, 94 = individual/directed studies, 95 = problems, 96 = readings, 97 = research, 98 = internship, 99 = practicum).

0001–0999—developmental courses, do not count toward degree.

1000–2999—primarily freshman and sophomore courses.

3000–4999—open to students who have completed at least 30 hours and any prerequisite.

5000–5999—graduate level stacked with undergraduate.

6000–7999—graduate level (master’s/doctoral).

8000–8999—doctoral students only.

NOTE: Students who have taken and received credit for an undergraduate “stacked” course at WTAMU cannot take and receive credit for the corresponding graduate course.

Course Prefix

The course prefix indicates the assigned WTAMU course abbreviation and course number; e.g., ACCT 2301.

Course Abbreviation and Number in Brackets

A course abbreviation (prefix) and number in brackets indicates the corresponding common course number, established by the Texas Higher Education Coordinating Board, if the common course number and/or prefix is different from the WTAMU number; e.g., [GOVT 1310].

Field-of-Study Curriculum (FOSC)

Field-of-study curriculum is a set of courses that satisfy lower-division requirements for a bachelor’s degree in a specific academic area. All public four-year institutions of higher education are required to accept Texas Higher Education Coordinating Board-approved field-of-study courses. Field-of-study curriculum is indicated with the abbreviation “FOSC” within the brackets indicating the common course number of a course; e.g., [MUSI 1181, 1182; FOSC].

Numbers

The numbers indicate semester credit hours, lecture clock hours per week and lab clock hours per week; e.g., 3 3 0 indicates three semester credit hours, three clock hours of lecture per week and zero clock hours of lab per week.

(HAZ)

Courses marked with (HAZ) may require the use of hazardous chemicals and/or equipment. To participate in these classes, an online “Student Laboratory Safety Training” is required and assigned through WTClass upon registration for the class. By registering for the class, the student agrees to 

  • Complete the assigned training by no later than 12th class day for fall/spring terms or 5th class day for summer terms; and
  • Acknowledge non-participation in activities if not completed by 18th class day for fall/spring terms; 10th class day for summer terms.

 

 

History

(Offered through the Department of History.)

  
  • HIST 4301 - Senior Seminar in History

    3 3 0
    Prerequisite(s): 21 semester hours of history including    and    or consent of department head. Senior-level required course for all history majors and teacher education students with a history teaching field. Intensive study of historical methodology, research and historiography by focusing on selected historical problems. Emphasis on analytical and communication skills relating to study and practice of history.
  
  • HIST 4303 - Film and History

    3 3 0
    The use of film as a source of studying diverse historical topics. Emphasis on cinema’s role in preserving and popularizing history, as well as the extent to which film documents not only the events chronicled but the historical context in which the film was produced. Will count as U.S. or non-U.S. History, depending on topic. May be repeated once when topics vary for a maximum of six credit hours.
  
  • HIST 4310 - Age of the American Revolution

    3 3 0
    American people on the eve of and during the American Revolution, formation of several states and Confederation and making of the U.S. Constitution.
  
  • HIST 4312 - The Old South

    3 3 0
    Economic, political and social development of the American South to 1865. Colonization of the South, slavery and plantation system, rise of sectionalism and the Civil War.
  
  • HIST 4313 - The Civil War and Reconstruction, 1860–1876

    3 3 0
    Secession crisis; military strategies on the war fronts; political, economic and social developments on the home fronts; diplomacy of the war; Union victorious and the South under Reconstruction.
  
  • HIST 4317 - The New American West, 1877–Present

    3 3 0
    Course will cover the major social, political and economic changes that have occurred in the post-frontier American west. Focus upon commonalities and conflicts within the region.
  
  • HIST 4319 - The Fall of the Wild: Nature and American Society

    3 3 0
    Course examines human interactions with the American environment, focusing upon how perceptions of the “proper” relationship between humanity and nature have shifted over time, and the political, social and cultural agendas that have driven these transformations.
  
  • HIST 4321 - Civil Rights Movements in the United States

    3 3 0
    Civil rights limitations faced by various groups in American history and the struggle of these groups to better their circumstances.
  
  • HIST 4322 - Topics in Gender and Women’s History

    3 3 0
    In-depth study of a topic gender or women’s history. May be U.S. or non-U.S. May be repeated once when topics vary for a maximum of six credit hours.
  
  • HIST 4324 - U.S. Sport History

    3 3 0
    Examines sport and leisure in American history (colonial era to present), including social, economic, political, and cultural contexts, in order to understand how such activities have contributed to American society.
  
  • HIST 4325 - Vietnam: The American Perspective

    3 3 0
    Social, political and intellectual perspectives on America’s involvement in Vietnam and how it has been portrayed in film, literature and other media.
  
  • HIST 4329 - Ancient Rome: Rome from Village to Empire

    3 3 0
    This course addresses the origins, development, and legacy of the Roman world, from the city state to empire.
  
  • HIST 4330 - History of Christianity to 1564

    3 3 0
    Prerequisite(s): six hours of history. Doctrinal, cultural, political and social history of Christianity from first century A.D. to the end of the Council of Trent in 1564, which marked the end of the first phase of Reformation.
  
  • HIST 4332 - Polish History, Culture and Society

    3 3 0
    History of Poland since the Partitions. Course uses film, literature and original documents; focuses on themes of nationalism, ethnic conflict, state-building and center-periphery relations. Students investigate how depictions of the past reflect identity and refer to present circumstances in Eastern Europe.
  
  • HIST 4333 - The Many Faces of Russia: Imperial Russia, the Soviet Union, and the Russian Federation

    3 3 0
    Imperial Russia, the Soviet Union and the Russian Federation; modernization of Russia; Imperial expansion; Bolshevik Revolution; Cold War; collapse of communism; cycle of reform and reaction; culture and politics; development of institutions in Russia and the Soviet Union; nationalities and ethnic minorities. HIST 2311  or HIST 2372  recommended.
  
  • HIST 4335 - The Fall of Eagles: The History of World War One

    3 3 0
    Prerequisite(s): six semester hours of history. Origins, conduct and significance of World War I.
  
  • HIST 4337 - Nazi Germany

    3 3 0
    Germany from 1918–1945 with emphasis on the rise of Adolf Hitler, Nazi Revolution, World War II and fall of the Third Reich in 1945.
  
  • HIST 4350 - Modern China, 1800 to Present

    3 3 0
    In-depth study of modern Chinese history from 1800 to the present. Topics include China’s response to the West, political and social change after 1919, rise of communism in China and globalization and development since the 1980s.
  
  • HIST 4352 - Modern Japan, 1868 to Present

    3 3 0
    Japan’s history since the Meiji Restoration, trends in Japanese modernization, Imperial Japan, World War II, the Occupation, the “miracle economy” and current issues.
  
  • HIST 4354 - World War II in Asia

    3 3 0
    Investigation of origins, strategies and conduct of World War II in Asia. Considers elements of Japan’s prewar culture that encouraged the rise of militarism; the Japanese invasion of China; the attack on Pearl Harbor; Japanese, Chinese and American strategies during the war; strategic bombing, the use of atomic weapons; the Allied occupation of Japan; and how residents of East Asia remembered World War II.
  
  • HIST 4357 - Age of the Samurai

    3 3 0
    Investigation of major political, cultural, religious and military events in medieval Japan, 1185–1868. Topics include elements of Japanese society which allowed for the rise of military dominance, evolution and maintenance of military institutions, Bushido ethic, Mongol invasions, warlord era, end of samurai dominance and influence of the samurai era on modern Japan.
  
  • HIST 4358 - Huns, Turks, Mongols: History of the Steppe

    3 3 0
    Survey of history and institutions of the Eurasian steppes, and examination of the varying impact of steppe ethnicities upon the civilizations of China, India, Persia, Islam and the West.
  
  • HIST 4361 - Empire

    3 3 0
    Social, economic, and political aspects of various empires will be presented. May be repeated once when topics vary for a maximum of six credit hours.
  
  • HIST 4362 - Topics in Latin American History

    3 3 0
    Prerequisite(s): 6 hours of history. Topics in Latin American history will be developed and investigated. May be repeated once when topics vary for a maximum of six credit hours.
  
  • HIST 4392 - Special Topics in History

    3 3 0
    Topics in areas of special interest. May be repeated once when topics vary for a maximum of six credit hours.
  
  • HIST 4393 - Honors Practicum in History

    3 0 0
    Prerequisite(s): senior status and honors standing. Designed to provide advanced honors history students with opportunity for original research and/or field research and/or internship in history. Students work closely with professor in preparation and presentation of work to a scholarly/professional audience.

Honors

  
  • HNRS 2073 - Honors Colloquia

    0 0 0
    Required each semester for all honors students. Attendance at a colloquium each semester is required.
  
  • HNRS 2171 - Honors I Seminar

    1 1 0
    Prerequisite(s): admission to Honors Program. This course is designed to help Honors students make the most out of the Attebury Honors Program and their college experience. Focus on understanding different cultures and perspectives and how awareness of current events is essential to becoming a well-rounded citizen in a global environment. Students develop their skills in research, reading, writing, and in depth discussion.
  
  • HNRS 2373 - Honors Seminar

    3 0,3 0
    Interdisciplinary, team-taught course. Topics vary by semester. May included embedded travel component. Open only to Honors Program students. May be repeated once for credit.
  
  • HNRS 3373 - Honors Seminar

    3 0,3 0
    Prerequisite(s): approval of Honors director. Interdisciplinary, team-taught course. Topics vary by semester. May included embedded travel component. Open only to Honors Program students. May be repeated once for credit.
  
  • HNRS 4093 - Honors Capstone Course

    0 0 0
    Prerequisite(s): Senior status and honors standing. Facilitates completion of the Attebury Honors capstone/thesis as an independent study while student completes a thesis, research study, internship or other approved experience.
  
  • HNRS 4393 - Honors Capstone Course

    3 3 0
    Prerequisite(s): Senior status and honors standing. Facilitates completion of the Attebury Honors capstone/thesis as an independent study while student completes a thesis, research study, internship or other approved experience.

Humanities

(Cooperative offering through the Department of Music. Online only.)

  
  • HUMA 3315 - Fine Arts Fundamentals

    3 3 0
    Overview of the concepts, processes, and skills involved in the creation, appreciation, and evaluation of art, music, and theatre, and their application in planning and implementing effective and engaging EC-6 instruction by incorporating those fine arts resources.

Interdisciplinary Studies

(Offered through the Department of English, Philosophy and Modern Languages.)

  
  • IDS 1071 - Elementary Group Dynamics

    1-3 1-3 0-2
    Broad interdisciplinary introduction (with contributions from psychology, anthropology, linguistics, mass communications and speech communication) to a communication model effective for problem solving in group situations. Course will develop communication and problem-solving skills through the context of college success. With this communication focus, students will develop a set of problem-solving skills and experiences to ensure academic and professional success.
  
  • IDS 3098 - Internship/Research Experience

    1-3 0 0
    Supervised internship or research experience related to student’s educational and career goals.
  
  • IDS 3355 - Career Pathways

    3 3 0
    This course is designed to encourage self-analysis through career interests and planning. Through this course, student will partake in self-assessments to develop plans for educational and career goals.
  
  • IDS 3370 - Introduction to Western American Studies

    3 3 0
    Prerequisite(s): instructor approval. Introduction to issues and methodologies in Western American studies. Includes study of regional literary, historical and scientific materials.
  
  • IDS 3392 - Topics in International Studies

    3 3 0
    Topics of current interest from an international interdisciplinary perspective. May be repeated once for credit when subject matter varies.
  
  • IDS 4355 - Capstone

    3 3 0
    Prerequisite(s): IDS 3355 ; instructor consent. The Capstone course is the conclusion to the Bachelor of General Studies and Applied Arts and Sciences degrees. This course will conclude the program by connecting the chosen curriculum and marketable skills needed to pursue the desired career.
  
  • IDS 4390 - Western American Studies Capstone

    3 3 0
    Prerequisite(s): instructor’s permission. Students will work through selected readings in a one-on-one setting with a professor, discussing readings and producing a final semester paper of moderate length (approximately 15 pages); this will be a professional paper, appropriate for conference presentation or publication in the student’s major field.
  
  • IDS 4398 - Western American Studies Internship

    3 3 0
    Internship experience for undergraduate students minoring in American Western Studies. May be repeated when topics vary. No maximum credit limit.

Japanese

  
  • JAPN 1411 - Elementary Japanese I

    4 3 2
    Development of fundamental skills in speaking, listening, grammar, reading and writing.
  
  • JAPN 1412 - Elementary Japanese II

    4 3 2
    Prerequisite(s): JAPN 1411  or equivalent. Development of fundamental skills in speaking, listening, grammar, reading and writing.
  
  • JAPN 3094 - Individual Study

    [JAPN 1412] 1-4 0 0
    Prerequisite(s): JAPN 1411 , JAPN 1412 . Individual study designed to meet needs and interests of the student. May be repeated when topics vary. No maximum credit limit.

Language

(for transcripting purposes only)

  
  • LANG xxxx - Foreign Languages



Leadership Education and Development

  
  • LEAD 3101 - Theoretical Foundations of Leadership

    1 1 0
    Prerequisite(s): Approval of Rogers LEAD WT Faculty Director. Examines classic theories and models of leadership. Students will analyze various perspectives, assumptions, strengths, and weaknesses of leadership theories. Along with learning leadership theory students come to understand their role in leadership on campus, in the community, and the larger society. Although the course is focused on learning and understanding leadership theory, students will have an opportunity to develop skills necessary to be effective in the leadership process, and practice these skills within their community.
  
  • LEAD 3102 - Interpersonal Leadership Skills

    1 1 0
    Prerequisite(s): Approval of Rogers LEAD WT Faculty Director. Examines interpersonal leadership theory and research, with an emphasis on the development of interpersonal leadership skills through self-assessment, case analysis, and experiential exercises.
  
  • LEAD 4101 - Leadership and Group Dynamics

    1 1 0
    Prerequisite(s): Approval of Rogers LEAD WT Faculty Director. Provides students with knowledge, skills, and abilities to effectively lead groups. Course will explore roles of leadership and gain understanding of communication processes, empowerment, and leading in diverse environments. Explores situational, transformational, and servant leadership theories to gain an understanding of the dynamic relationship between leaders and followers.
  
  • LEAD 4102 - Senior Leadership Capstone

    1 1 0
    Prerequisite(s): Approval of Rogers LEAD WT Faculty Director. Combination of applied experiential leadership skills and career preparation. Allows for discussion and reflection of theories, concepts, principles, models and application of leadership skills and competencies learned through participation in the LEAD WT program. Provides students the opportunity to develop career based portfolios and to seek employment or additional education in the post-undergraduate environment.

Legal Program

  
  • LEGL 1373 - Legal Research and Terminology

    3 3 0
    Introduction to legal research and terminology; familiarization with primary and secondary sources of law and how each may be found.
  
  • LEGL 3358 - Civil Litigation

    3 3 0
    Procedures and techniques for assisting attorneys in collecting information, document preparation and organizing and indexing materials for civil litigation cases.

Management

(Offered through the Department of Management, Marketing and General Business.)

  
  • MGT 3330 - Principles of Management

    3 3 0
    Analysis of theory and practice of management as related to functions of planning, organizing, staffing, directing and controlling.
  
  • MGT 3332 - New Venture Creation

    3 3 0
    Entrepreneurial process of starting a new business. Idea creation and evolution, development of a business plan, and gathering human, financial, physical and information resources necessary to start a new enterprise.
  
  • MGT 3333 - Small Business Management

    3 3 0
    Unique challenges of managing a small, growing business. Emphasis on marketing, human resource acquisition and development, financial management and control, and growth strategies for the small business.
  
  • MGT 3335 - Organizational Behavior

    3 3 0
    Prerequisite(s): junior standing. Systematic study of attitudes and actions of people in organizations. Course is designed around the study of individuals, groups and organization environments, and the manner in which they affect and determine behavior in organizations.
  
  • MGT 3390 - Project Management

    Cross-listed with CIDM 3390 . 3 3 0
    Prerequisite(s): CIDM 2342  or equivalent. Management of projects and quantitative methods used in managerial supervision. Theoretical and practical applications of project planning, budgeting, scheduling, cost analysis, resource leveling and control, applications of Critical Path Method, Program Evaluation and Review Technique, and use of computer for project planning and management.
  
  • MGT 4096 - Supervised Readings in Management

    1-6 0 0
    Prerequisite(s): 12 semester hours of advanced work in a business major, junior standing and permission of department head. Current problems in management through reading business periodicals, government publications and books which have had a profound influence on American management philosophy. May be repeated when topics vary for a maximum of six credit hours.
  
  • MGT 4311 - Business Ethics and Society

    3 3 0
    Prerequisite(s): junior standing. Examination of the business environment, its influence on business decisions, results of business operations and the ethical nature of such decisions.
  
  • MGT 4315 - Strategic Management and Policy

    3 3 0
    Prerequisite(s): FIN 3320 , MGT 3330  and MKT 3340 ; senior standing. Capstone course utilizing cases as the means of integrating all aspects of business administration from the viewpoint of analyzing and formulating decisions under conditions of uncertainty relative to administrative policies of the firm.
  
  • MGT 4330 - Critical Issues in Human Resources Management

    3 3 0
    Overview in managing human resources; shared responsibilities of line managers and human resource staff for developing and implementing human resource policies and procedures; human resource planning; job design, analysis and evaluation; staffing; compensation; performance appraisal; training and development; career management; labor relations; and legal, ethical and international issues.
  
  • MGT 4332 - Entrepreneurial Process and Launch

    3 3 0
    The entrepreneurial start-up focuses on important aspects in the early life of a new venture, how to identify and validate the opportunity and how to plan and gather resources for successfully launching the business. The course also explores the tools and skills to assemble the right team, assets and financing to successfully start the business.
  
  • MGT 4333 - Diversity and Cross Cultural Management

    3 3 0
    Prerequisite(s): junior standing or consent of instructor. Examination of management issues related to changes in the makeup of the workplace, implications for managing diversity, as well as raising awareness of potential barriers, skills and strategies related to managing effectively in intercultural environments. May be repeated when topics vary for a maximum of six credit hours.
  
  • MGT 4334 - Compensation Administration

    3 3 0
    Prerequisite(s): MGT 3330 . Theories and techniques of designing and managing compensation and benefit programs within legislative frameworks, including the role of rewards in motivation, job evaluation, job analysis, pay discrimination, comparable worth, internal and external equity comparisons, and benefit plans.
  
  • MGT 4335 - International Management

    3 3 0
    Prerequisite(s): MGT 3330 , senior. Analysis of theory and practice of management as related to functions of planning, organizing, staffing, directing and controlling at the international level. Functional areas of international business as well as problems related to internationalization of the firm.
  
  • MGT 4336 - Leadership Development

    3 3 0
    Prerequisite(s): MGT 3330  or consent of instructor. Exploration of the challenges to effective leadership and management that the contemporary manager faces in a rapidly changing environment. Focus on leadership styles and behaviors conducive to high performance in various organizational settings with a very diverse work force.
  
  • MGT 4337 - Leadership and Teamwork

    3 3 0
    Prerequisite(s): MGT 3330  or consent of instructor. Investigation of issues relating to becoming an effective leader and developing the teamwork within organizations critical for their success: the leader-member relationship, the nature of productive teamwork conditions and abilities that improve accurate and effective communication in groups, managing conflicts within group, and the nature of experiential learning.
  
  • MGT 4343 - Supply Chain Management

    Cross-listed with CIDM 4343 . 3 3 0
    Prerequisite(s):   or consent of instructor. Explores coordination and cooperation required between suppliers, manufacturers, distributors and retailers to bring a product to market. Integrates knowledge from operations management, management, marketing and information systems. Covers the five major costs of logistics-inventory, transportation, storage, packaging and information-and the trade-offs involved in managing these costs.
  
  • MGT 4360 - Recruitment and Selection

    3 3 0
    Prerequisite(s): MGT 3330 . A study of the theory and application of methods used in recruiting and selecting employees. Course topics include legal issues in employment, research in the employment process, the development and use of selection devices, and recruiting applicants for job openings.
  
  • MGT 4365 - Training and Development

    3 3 0
    Prerequisite(s): MGT 3330 . This course uses theory and research to examine training and development as a systematic, planned strategy for expansion of employee competence in order to meet organizational and individual goals. Topics include identifying training needs, selecting training methods, developing training techniques, ensuring the transfer of training, and evaluating training effectiveness.
  
  • MGT 4370 - Health Care Management

    3 3 0
    Prerequisite(s): MGT 3330  or consent of instructor. Introductory course in health care management covering concepts and practices unique to health care organizations. Topics include types of organized delivery systems, laws and regulations, material and resource management, quality and patient safety, and compliance programs.
  
  • MGT 4380 - Conflict Resolution and Negotiation

    Cross-listed with BUSI 4380 . 3 3 0
    Study of conflict resolution and negotiation tactics employed in an organizational setting. Course coverage includes management theories applied to conflict resolution and the use of communication tools relevant to resolution and negotiations.
  
  • MGT 4388 - Enterprise Resource Planning

    Cross-listed with CIDM 4388 . 3 3 0
    Prerequisite(s): CIDM 2342 . Introduction of managerial and technical issues in planning, designing, implementing, integrating, and extending enterprise resource planning (ERP) systems. Focus is managerial applications with some technical content and hands-on exercises using ERP software.
  
  • MGT 4398 - Supervised Internship

    3 0 0
    Prerequisite(s): student’s completion of 45 credit hours, completion of MGT 3330 , and the approval of the associate dean. No class hours are to be met; conferences are arranged. Course may be repeated once for a maximum of six credit hours. On-the-job experience in the management profession.

Marketing

(Offered through the Department of Management, Marketing and General Business.)

  
  • MKT 3340 - Principles of Marketing

    3 3 0
    Description and analysis of our marketing system and investigation of basic responsibilities held by marketing executives in business organizations.
  
  • MKT 3342 - Consumer Behavior

    3 3 0
    Buyer as a problem solver; buying decision processes; factors influencing behavior; principles, theories and models of behavioral research. Attention on behavioral science concepts related to consumer behavior; e.g., mass communication, reference groups, sociological, psychological and economic aspects.
  
  • MKT 3346 - Personal Selling and Sales Promotion

    3 3 0
    Selling and negotiating and sales promotion as related to both the new enterprise and on-going firm. Promotional strategies especially appropriate for the smaller firm where uniqueness of promotional tools is more critical than in the larger firm that has a much larger promotional budget.
  
  • MKT 3348 - Marketing Research

    3 3 0
    Prerequisite(s): MKT 3340  and  . Theories, concepts and methodology in applying research to market problems. Attention toward the application of sampling, sample design, data analysis of marketing problems and how findings are used in formulating marketing policies.
  
  • MKT 3350 - Digital Marketing

    3 3 0
    Examination of digital marketing methods, including e-commerce, m-commerce, web applications, customer-generated content, blogs, search and social networking. Attention to digital lifestyle, consumer behavior issues, web advertising, security, branding, and strategy.
  
  • MKT 3352 - Sports and Entertainment Marketing

    3 3 0
    Application of basic marketing principles to the marketing of sport and entertainment, including dimensions of product, pricing, promotion and location of these events. Investigation of consumer behavior, brand management, relationship marketing and sponsorships as they pertain to sports and entertainment.
  
  • MKT 3354 - Hospitality and Tourism Marketing

    3 3 0
    Application of general marketing principles of product, price, promotion and place to hospitality and tourism industries. Integration of consumer behavior, branding, the general economy, marketing research and market targeting as they pertain to these industries.
  
  • MKT 3356 - Marketing Design

    3 3 0
    Prerequisite(s): MKT 3340 . Provide a strategic and analytical application of developing print and mediated content for marketing objectives within a business. Course topics include digital marketing, visual design, social networks, video creation, and engagement strategies.
  
  • MKT 4096 - Supervised Readings in Marketing

    1-6 0 0
    Prerequisite(s): 12 semester hours of advanced work in a business major, junior standing and permission of department head. Current problems in marketing through reading business periodicals, government publications and books which have had a profound influence on marketing philosophies. May be repeated when topics vary for a maximum of six credit hours.
  
  • MKT 4320 - Integrated Marketing Communications

    Cross-listed with BUSI 4320 . 3 3 0
    Overview of the components and considerations involved in marketing communication strategy decisions. Topics include exploration of consumer insights, branding, market segmentation and positioning, message strategy, coordinating activities, sales promotion, and the execution of marketing communications through appropriate media technologies.
  
  • MKT 4340 - International Marketing

    3 3 0
    Prerequisite(s): MKT 3340 . Problems and procedures of marketing in foreign countries, including effects of cultural dynamics in assessing world markets. Emphasis on comparative differences in markets, marketing functions, legal, socioeconomic stages of industrial development, and cultural and political considerations of overseas markets.
  
  • MKT 4342 - Principles of Advertising

    3 3 0
    Prerequisite(s): MKT 3340 . Nature, scope and contribution of advertising to the firm’s problems of demand stimulation. Attention on establishing objectives and budgets for promotional activities and advertiser-agency relationships. Emphasis on technical aspects of advertising layout. Course content will culminate into a full-scale advertising campaign.
  
  • MKT 4343 - Emerging Media in Advertising

    3 3 0
    Explores the challenges facing the industry of advertising due to emerging and changing media. Multiple topics related to media theory, research, brand management, and emerging advertising techniques are addressed to better understand how to reach audiences and prepare for the demands new technology place on advertising and marketing professionals.
  
  • MKT 4344 - Retail Marketing

    3 3 0
    Prerequisite(s): MKT 3340 . Analysis of factors governing store operations: location, store layout, buying and selling, advertising and display, merchandise planning and control, personnel management, consumer relations, recent trends, and problems connected with retail buying and selling. May be repeated when topics vary for a maximum of six credit hours.
  
  • MKT 4346 - Sales Management

    3 3 0
    Prerequisite(s): MKT 3340 . Analysis of current behavioral concepts of personal selling, and study of principles and concepts involved in managing a sales force. Emphasis on organization of sales departments developing territories, motivating sales people and control over sales operations.
  
  • MKT 4348 - Marketing Strategy and Analytics

    3 3 0
    Prerequisite(s): MKT 3340 , senior standing. Actual marketing cases and problems: marketing costs, brand policy, channels of distribution, sales promotion, sales policies, price policies and operating control, and data analytics. Capstone course in the marketing curriculum.
  
  • MKT 4360 - Product Management

    3 3 0
    Prerequisite(s):  . Innovation, planning, and development of new products and revitalization of existing products; product design, packaging and marketing testing.
  
  • MKT 4398 - Supervised Internship

    3 0 0
    Prerequisite(s): student’s completion of 45 credit hours, competion of MKT 3340 , and the approval of the associate dean. No class hours are to be met; conferences are arranged. Course may be repeated once for a maximum of six credit hours. On-the-job experience in the marketing profession.

Media Communication

(Offered through the Department of Communication.)

  
  • MCOM 1307 - Introduction to Media Communication

    3 3 0
    Study of the media by which entertainment and information messages are delivered. Includes an overview of traditional and emerging mass media: functions, structures, supports, and influences.
  
  • MCOM 1318 - Digital Photography

    3 3 0
    Introduction to the basics of photography, including techniques and equipment operation.
  
  • MCOM 1336 - Basic Video Production

    3 3 0
    Techniques employed in TV production, instruction in broadcast-equipment operation and types of TV programs produced.
  
  • MCOM 2171 - KWTS Practicum

    [COMM 2120, 2220, 2324] 1 0 0
    Participation in live, on-the-air broadcasting on campus radio station KWTS-FM. A maximum of three semester hours of any MCOM practicum may count toward the major. May be repeated for a maximum of three credit hours.
  
  • MCOM 2172 - Eternal Flame Practicum

    1 0 0
    Hands-on production class in which students assume staff positions on the University yearbook magazine The Eternal Flame. Studesnts will be responsible for editorial copy, event photography, publlication layout and design, advertising sales, publicity and promotions and website maintenance. A maximum of 3 semester hours of any MCOM practicum may count toward the major. May be repeated for a maximum of three credit hours.
  
  • MCOM 2173 - Prairie Practicum

    1 0 0
    Hands-on production class in which students produce work for The Prairie, West Texas A&M’s student newspaper. Depending upon the area of emphasis, students may be responsible for editorial copy, photography, publication layout and design, advertising sales, publicity and promotions and website maintenance. A maximum of 3 semester hours of any MCOM practicum may count toward the major. May be repeated for a maximum of threee credit hours.
  
  • MCOM 2174 - Sports Broadcasting Practicum

    1 0 1
    Practicum covers topics ranging from equipment set-up and use to information gathering and preparation for games, statistics, live and remote coordination and interviewing. A maximum of three semester credit hours of any MCOM practicum may count toward the major. May be repeated for a maximum of three credit hours.
  
  • MCOM 2303 - Basic Audio Production

    [COMM 2303] 3 3 0
    Techniques employed in radio production. Instruction in electronic-audio production and control-equipment operation. Various types of radio programs produced.
  
  • MCOM 2310 - Media Design

    3 3 0
    Development, analysis and implementation of media design concepts and software. Emphasis on branding and delivery.
 

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