Apr 18, 2024

2011-2012 Undergraduate Catalog

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2011-2012 Undergraduate Catalog [ARCHIVED CATALOG]

Mass Communication Studies B.A./B.S.

Bachelor of Arts (B.A.)/ Bachelor of Science (B.S.) Degree

Requirements

(Refer to the “Requirements for Baccalaureate Degrees ” section of this catalog.)

Major in Mass Communication

(Major Codes: 231, 233, 234)

University Core Curriculum Requirements

Refer to the “University Core Curriculum ” section of this catalog.

Mass Communication Core Requirements (25 hours)

Graduation Requirements

All MCOM majors will compile an e-portfolio that demonstrates the student’s competencies in at least six of the following eight categories: leadership, mass media production, media covergence, written communication, cultural influences, theoretical perspectives, professional and civic responsibilities, and media management.

The e-portfolio must be submitted for review early in the semester the student plans to graduate. The student must receive a score of 3 or higher on each section of the portfolio to be certified for graduation. Portions of the portfolio will be presented as part of MCOM capstone courses,

New Media or another designated senior level course.

Required Courses for Advertising/Public Relations Emphasis

(Major Code: 231) (18 hours)

Three hours of:

MCOM 4398 - Media Internship
3

15 hours from:

MCOM 2327 - Advertising Principles 3
MCOM 2375 - Multi-Platform Publishing 3
MCOM 3350 - Public Relations and Publicity 3
MCOM 3314 - Public Relations and Advertising Research 3
MCOM 3307 - Public Relations Campaigns 3 or
MCOM 3308 - Advertising Campaigns 3
MCOM 3313 - Public Relations Copywriting 3 or marketing elective as advised
MCOM 1319 - Digital Photography 3
MCOM 3094 - Individual Problems 1-3
MCOM 3335 - Television Reporting/Anchoring 3
MCOM 3375 - Mass Media Sales 3
MCOM 4390 - Senior Project 3

Note:

Students are advised to complete the University core curriculum during their first two years of classes.

Required Courses for Broadcasting—Electronic Media Emphasis

(Major Code: 233) (18 hours)

Three hours:

MCOM 4398 - Media Internship
3

15 hours from:

Note:

Students are advised to complete the University core curriculum requirements during their first two years of classes.

Required Courses for Broadcast Journalism Emphasis

(Major Code: 234) (18 hours)

Three hours:

MCOM 4398 - Media Internship

15 hours from:

MCOM 2375 - Multi-Platform Publishing 3
MCOM 2327 - Advertising Principles 3 or
MCOM 3350 - Public Relations and Publicity 3
MCOM 3309 - News Editing and Reporting 3
MCOM 4390 - Senior Project 3
MCOM 1319 - Digital Photography 3
MCOM 3301 - Feature Writing 3
MCOM 3302 - Journalism Research 3
MCOM 3331 - Media History 3
MCOM 3335 - Television Reporting/Anchoring 3 or a MCOM elective with adviser approval.

Note:

Students are advised to complete the University core curriculum requirements during their first two years of classes.

Advising Services Degree Checklist

The following Degree Checklists are available for download in PDF format: