Mar 18, 2018  
2017-2018 Undergraduate Catalog 
2017-2018 Undergraduate Catalog

Marketing B.B.A.

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Major in Marketing

(Major Code: 313)

The BBA degree in marketing prepares graduates for a wide range of marketing positions in retail, advertising, marketing research, consumer manufacturing, multinational, business-to-business and non-profit organizations. It also provides a solid foundation for students interested in pursuing graduate studies in business, law, and a variety of other disciplines. Courses for the marketing program are designed to enhance students' knowledge and skills pertaining to retailing store management, the advertising function, global marketing, and consumer and business marketing.

University Core Curriculum Requirements

Refer to the "University Core Curriculum " section of this catalog. Students must take the following courses.

From Mathematics - Code 20 (3 hours)

From Social and Behavioral Sciences - Code 80 (3 hours)

B.B.A. Degree Requirements

Business core. (See the B.B.A. core, in the "Bachelor of Business Administration (B.B.A.) Degree Core Requirements " section of the catalog.)

Marketing Core Requirements

Fifteen semester hours of advanced MKT elective courses

Additional electives to total 120 hours

Advising Services Degree Checklists and Curriculum Guides

The following degree checklist and curriculum guide (suggested course sequence) is available by linking to Advising Services Degree Checklists:

  • Marketing B.B.A.

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