Apr 19, 2024  
2018-2019 Undergraduate Catalog 
    
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2018-2019 Undergraduate Catalog [ARCHIVED CATALOG]

MKT 4348 - Marketing Strategy and Analytics


3 3 0
Prerequisite(s): MKT 3340 , senior standing. Actual marketing cases and problems: marketing costs, brand policy, channels of distribution, sales promotion, sales policies, price policies and operating control, and data analytics. Capstone course in the marketing curriculum.