Mar 29, 2024  
2018-2019 Undergraduate Catalog 
    
2018-2019 Undergraduate Catalog [ARCHIVED CATALOG]

MKT 3348 - Marketing Research


3 3 0
Prerequisite(s): MKT 3340  and  . Theories, concepts and methodology in applying research to market problems. Attention toward the application of sampling, sample design, data analysis of marketing problems and how findings are used in formulating marketing policies.