Mar 29, 2024  
2018-2019 Undergraduate Catalog 
    
2018-2019 Undergraduate Catalog [ARCHIVED CATALOG]

MCOM 3308 - Advertising Campaigns


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Prerequisite(s): MCOM 2327 , instructor consent required. Students act in agency capacity to develop an advertising campaign for a national client selected by the American Advertising Federation. Students will produce a comprehensive plan book detailing the campaign’s research, creative execution, media buying, promotions and evaluation methods. A presentation team will be selected from this class to compete in the National Student Advertising Competition. Course fee $25.