Apr 16, 2024  
2017-2018 Undergraduate Catalog 
    
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2017-2018 Undergraduate Catalog [ARCHIVED CATALOG]

MKT 4344 - Retail Marketing


3 3 0
Prerequisite(s): MKT 3340 . Analysis of factors governing store operations: location, store layout, buying and selling, advertising and display, merchandise planning and control, personnel management, consumer relations, recent trends, and problems connected with retail buying and selling. May be repeated when topics vary for a maximum of six credit hours.