Mar 28, 2024  
2017-2018 Undergraduate Catalog 
    
2017-2018 Undergraduate Catalog [ARCHIVED CATALOG]

MCOM 3314 - Public Relations and Advertising Research


3 3 0
Prerequisite(s): COMM 2376  or MCOM 2376 . In-depth analysis of advertising and public relations research techniques that delivers market information suitable for both public relations and advertising planning and implementation. Includes statistical analysis, survey, focus groups and other commonly used public relations and advertising methodologies.