Apr 16, 2024  
2016-2017 Graduate Catalog 
    
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2016-2017 Graduate Catalog [ARCHIVED CATALOG]

MKT 5343 - Emerging Media in Advertising


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Explores the important emerging media issues facing the industry of advertising. Emerging media in advertising is applied to multiple topics, which include media theory, research practices, brand management, leveraging content from third-party sources, corporate mergers and acquisition, programming techniques, and new technology demands for advertising agencies at home and abroad.